Dr Brown Bottle Handles for Baby

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.

Searches, last 12 months

131K

Growth, 90 days vs prior 90

-4.2%

Conversion, latest week

9.6%

Market size, estimated

$105Ka year

Peak month

July1.3× the quietest month

Top search term

baby bottle handles23K searches a year

Listings sell for $8.34 on average, from $4.96 to $12.16. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $8.34 that is $8K to $10K a year per listing.

Average price

$8.34under the $15 to $100 sweet spot

Price range

$4.96–$12.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

1,000–1,250

Revenue per listing a year

$8K–$10K

Returns

3.7%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #65 within Bottle-Feeding. It carries 3,824 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

5.4%

Average rank

#65in Bottle-Feeding

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

3,824per listing

Listings tracked

13

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months