Dove Sensitive Skin Lotion

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $874K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+0.0%

Conversion, latest week

5.5%

Market size, estimated

$874Ka year

Peak month

December3.5× the quietest month

Top search term

dove lotion354K searches a year

Listings sell for $13.37 on average, from $5.35 to $37.48. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $13.37 that is $27K to $33K a year per listing.

Average price

$13.37under the $15 to $100 sweet spot

Price range

$5.35–$37.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

2,000–2,500

Revenue per listing a year

$27K–$33K

Returns

0.3%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #285 within Baby Care. It carries 12,381 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#285in Baby Care

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

12,381per listing

Listings tracked

34

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

69 months