dove sensitive skin lotion
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Great$874K$874K/yr · 1.2M searches
Price range
Good$5.35–$37.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.37avg listing price — sweet spot $15–$100
Growth
Okay+0.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad12,381.09avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dove sensitive skin lotion is a $874K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
dove sensitive skin lotion market data
- Units sold / yr
- 80K–100K
- avg 2,000–2,500/product
- Revenue / yr
- $1.1M–$1.3M
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #285
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 68%
- Out of stock
- 2.6%
- Avg brand age
- 69 months
- Avg seller age
- 123 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
162
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
46%
Top 20: 86%
Open market
0%
- Dove76%
- Baby Dove22%
- Olay2%
- eos1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — +0.0% search growth over the last 90 days.Peak months: Aug, Nov, Dec · busiest ÷ quietest = 3.5×
Top dove sensitive skin lotion search terms
- dove lotion354K/yr
- dove body lotion217K/yr
- dove lotion for women120K/yr
- dove baby lotion69K/yr
- baby dove lotion54K/yr
- dove liquid soap37K/yr
- dove liquid soap body wash31K/yr
- dove soap liquid26K/yr
- dover body wash17K/yr
- dove body lotion for women31K/yr
Top dove sensitive skin lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dove Body Wash Deep Moisture for 24hr Lotion-Soft Skin Moisture Moisturizing Skin Cleanser with No Sulfates No Parabens 30.6 oz
Dove$10.034.8★85,321 rev
Dove Nourishing Body Care Face Hand and Body Beauty Cream for Normal to Dry Skin Lotion for Women with 24-Hour Moisturization 4-Pack 2.53 Oz Each Jar
Dove$5.354.7★4,664 rev
Baby Dove Sensitive Skin Care Body Lotion For Delicate Skin Rich Moisture With 24 Hour Moisturizer (Package May Vary) Fragrance-Free 20 Fl Oz
Baby Dove$8.244.7★5,463 rev
Baby Dove Face and Body Lotion for Sensitive Skin Moisture Fragrance-Free Baby Lotion 20 oz
Baby Dove$9.364.8★6,982 rev
Dove Nourishing Body Care Face Hand and Body Rich Nourishment Cream for Extra Dry Skin with 48-Hour Moisturization 4-Pack 2.53 Oz Each Jar
Dove$6.834.7★6,329 rev
Newest
by launch date
Olay Super Serum Hand & Body Lotion for Dry Skin 24hr Long Lasting Hydration 5+ Ingredient Complex for Bright Even Firm Luminous Skin Sweet Vanilla & Soft Wood Scent 18.5 fl oz
Olay$12.5513,889 rev
Dove Baby Body Wash & Lotion for Melanin-Rich Skin Care Hypoallergenic Suitable for Newborns
Dove$18.9966 rev
Dove 24hr Lotion Body Wash Renew Peony & Rose Oil 30.6 oz | Hydrating body wash with MicroMoisture for 24-hour soft healthy-looking skin
Dove$10.062,959 rev
Dove Cream Serum Hyaluronic + Hydration for Extra Dry Flaky Skin with Pro-Ceramides Niacinamide and Collagen Peptides Lotion 8 oz
Dove$8.61778 rev
Dove Body Cream Serum Niacinamide + Even Tone for Dark Spots and Uneven Tone with Vitamin C Pro-Retinol and Shea Butter Lotion 8 oz
Dove$8.992,443 rev
Trending
90-day click momentum
Dove Body Love Rich Nourishment Cream Face Hand & Body Lotion for Extremely Dry Skin Fast-Absorbing 72-Hour Moisturizing Cream with Ceramide Serum 5.07 Fl Oz (Pack of 6)
Dove$16.744.7★
Nourishing Secrets Invigorating Ritual Body Lotion with Avocado Oil
Dove$11.624.6★
Olay Super Serum Hand & Body Lotion for Dry Skin 24hr Long Lasting Hydration 5+ Ingredient Complex for Bright Even Firm Luminous Skin Sweet Vanilla & Soft Wood Scent 18.5 fl oz
Olay$12.554.6★
Dove Baby Body Wash & Lotion for Melanin-Rich Skin Care Hypoallergenic Suitable for Newborns
Dove$18.994.5★
Dove Nourishing Body Care Face Hand and Body Beauty Cream for Normal to Dry Skin Lotion for Women with 24-Hour Moisturization 4-Pack 2.53 Oz Each Jar
Dove$5.354.7★
What buyers say about dove sensitive skin lotion
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh scent”
“Leaves Skin soft”
“long lasting moisturizer”
“Great Deal”
“awesome luxurious quality lotion ever”
“Helps with dry skin”
“cleans your skin so well”
“Best lather”
“works well with sensitive skin”
“Perfect fit”
What buyers complain about
“Chemical smell”
“Irritates Skin”
“Makes skin dry”
“pump didnt work”
“bottle was leaking”
“I have horribly dry skin”
“I absolutely hate sticky”
“not worth the price”
“Not For Sensitive Skin”
“misleading”
Top return reasons
Common questions
- Is dove sensitive skin lotion profitable to sell on Amazon United States?
- The niche generates $874K/yr across 34 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the dove sensitive skin lotion niche?
- 4 brands and 162 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dove sensitive skin lotion?
- Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.3%.
- When does demand for dove sensitive skin lotion peak?
- Demand peaks in Aug–Nov–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the dove sensitive skin lotion niche?
- Listings span $5.35–$37.48; the average listing price is $13.37 (sweet spot $15–$100). The average incumbent carries 12,381 reviews — the moat a new listing must climb.