Door Locks for Kids Safety

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months

2.3M

Growth, 90 days vs prior 90

+22.1%

Conversion, latest week

5.5%

Market size, estimated

$2.0Ma year

Peak month

June1.7× the quietest month

Top search term

door locks for kids safety595K searches a year

Listings sell for $15.52 on average, from $5.36 to $50.91. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At $15.52 that is $78K to $93K a year per listing.

Average price

$15.52inside the $15 to $100 sweet spot

Price range

$5.36–$50.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

5,000–6,000

Revenue per listing a year

$78K–$93K

Returns

3.3%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Safety. It carries 8,840 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#19in Safety

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

8,840per listing

Listings tracked

22

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months