Door Knob Child Proof

Shoppers searched for this 855K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

855K

Growth, 90 days vs prior 90

+2.9%

Conversion, latest week

14.0%

Market size, estimated

$1.1Ma year

Peak month

January1.2× the quietest month

Top search term

door knob safety cover for kids252K searches a year

Listings sell for $9.46 on average, from $5.36 to $12.97. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 12,500 to 15,000 of them. At $9.46 that is $118K to $142K a year per listing.

Average price

$9.46under the $15 to $100 sweet spot

Price range

$5.36–$12.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

12,500–15,000

Revenue per listing a year

$118K–$142K

Returns

3.1%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #137 within Safety. It carries 12,452 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#137in Safety

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

12,452per listing

Listings tracked

10

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months