Doona Infant Insert

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $233K a year.

Searches, last 12 months

177K

Growth, 90 days vs prior 90

+4.5%

Conversion, latest week

5.0%

Market size, estimated

$233Ka year

Peak month

July1.5× the quietest month

Top search term

doona infant insert76K searches a year

Listings sell for $26.27 on average, from $21.61 to $34.15. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $26.27 that is $13K to $20K a year per listing.

Average price

$26.27inside the $15 to $100 sweet spot

Price range

$21.61–$34.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

500–750

Revenue per listing a year

$13K–$20K

Returns

6.3%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #13 within Strollers & Accessories. It carries 164 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

16.8%

Average rank

#13in Strollers & Accessories

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

164per listing

Listings tracked

10

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

4Amazon's first-year sales bar

Average brand age

35 months