Doona Car Seat Cover

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months

113K

Growth, 90 days vs prior 90

-7.6%

Conversion, latest week

2.6%

Market size, estimated

$88Ka year

Peak month

December1.9× the quietest month

Top search term

doona car seat cover52K searches a year

Listings sell for $30.29 on average, from $8.61 to $58.92. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $30.29 that is $0 to $3K a year per listing.

Average price

$30.29inside the $15 to $100 sweet spot

Price range

$8.61–$58.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

4.7%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #57 within Car Seats & Accessories. It carries 768 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

7.7%

Average rank

#57in Car Seats & Accessories

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

768per listing

Listings tracked

32

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months