Doona Accessories

Shoppers searched for this 480K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $210K a year.

Searches, last 12 months

480K

Growth, 90 days vs prior 90

-3.5%

Conversion, latest week

1.6%

Market size, estimated

$210Ka year

Peak month

July1.4× the quietest month

Top search term

doona accessories314K searches a year

Listings sell for $27.84 on average, from $5.68 to $70.87. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $27.84 that is $7K to $14K a year per listing.

Average price

$27.84inside the $15 to $100 sweet spot

Price range

$5.68–$70.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$7K–$14K

Returns

4.6%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #52 within Strollers & Accessories. It carries 3,350 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

96%

Out of stock, average day

2.9%

Average rank

#52in Strollers & Accessories

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

3,350per listing

Listings tracked

28

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months