Dojo Soap
FailDemand is soft, at -77.9% this quarter, so Dojo Soap is a Fail.
- Flapen Score
- 34 / 100Ranks 2,050 of 2,472 Baby Products niches · −10 vs the category median of 4434
- Market size
- $125K/yr197K searches / yr
- 90-day growth
- -77.9%search demand this quarter
- Competition
- 89%top-5 click share · 4 brands · 6 sellers
Flapen Score
Dojo Soap against its category
The dotted line is the Baby Products average. Past it, Dojo Soap is stronger. Inside it, weaker.
Market
The Dojo Soap market on Amazon at a glance
Shoppers on Amazon United States searched for Dojo Soap 197K times last year and spent an estimated $125K. All 4 brands take every click. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -77.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.
- Searches, last 12 months
- 197K
- Growth, 90 days vs prior 90
- -77.9%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $125Ka year
- Top search term
- dojo foam soap27K searches a year
02 · Price
A sale here is worth $26.76.
Listings sell for $26.76 on average, from $14.97 to $52.26. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $26.76 that is $20K to $27K a year per listing.
- Average price
- $26.76inside the $15 to $100 sweet spot
- Price range
- $14.97–$52.26
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $20K–$27K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #393 within Baby Care. It carries 404 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 5.8%
- Average rank
- #393in Baby Care
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 404per listing
- Listings tracked
- 8
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Dojo Soap products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Brand 148%
- Brand 236%
- Brand 312%
- Brand 44%
Demand
Dojo Soap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 6.3× · 6 of 12 months tracked
Search terms
Top Dojo Soap search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dojo foam soap27K/yr
- dojo soap49K/yr
- dojo moldable silly string soap50K/yr
- moldable soap9K/yr
- silly string soap13K/yr
- whippity cloud kids foaming soap8K/yr
- dojo bath foam4K/yr
- dojo silly string soap12K/yr
- dojo care foam soap5K/yr
- moldable soap for kids3K/yr
Reviews and returns
What reviews say buyers love and hate about Dojo Soap
We read the reviews and the return reasons for every product selling here.
“Stains”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dojo Soap questions
Answered from the same tracked data.









