Is dojo soap profitable to sell on Amazon United States?

The niche generates $125K/yr across 8 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -77.9%. Flapen's verdict: Skip it (34/100).

How competitive is the dojo soap niche?

4 brands and 6 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in dojo soap?

Top complaints mined from reviews: Stain Resistance, Smell, Value For Money. The return rate is 0.1%.

What does it cost to enter the dojo soap niche?

Listings span $14.97–$52.26; the average listing price is $26.76 (sweet spot $15–$100). The average incumbent carries 404 reviews — the moat a new listing must climb.

dojo soap

Skip it

Soft demand (-77.9% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.76

avg listing price — sweet spot $15–$100

Price range

Incredible$14.97–$52.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great404.38

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Market size

Okay$125K

$125K/yr · 197K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad89%

top-5 click share — a locked-up shelf

Growth

Bad-77.9%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, dojo soap is a $125K/yr Amazon United States market (197K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

dojo soap market data

Units sold / yr: 6K–8K; avg 750–1,000/product
Revenue / yr: $161K–$214K; units × avg price
Conversion rate: 2.4%
Avg BSR: #393
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 5.8%
Avg brand age: 53 months
Avg seller age: 147 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Tub Works48%
Evereden36%
Mr. Bubble12%
everyday joy4%

Demand

Weekly Amazon search volume, last 27 weeks — -77.9% search growth over the last 90 days.

Open Trend

Top dojo soap search terms

dojo foam soap27K/yr +27.6%3.4% conv.
dojo soap49K/yr -91.8%1.7% conv.
dojo moldable silly string soap50K/yr -95.0%3.5% conv.
moldable soap9K/yr -17.8%0.4% conv.
silly string soap13K/yr -88.5%4.7% conv.
whippity cloud kids foaming soap8K/yr -88.5%3.5% conv.
dojo bath foam4K/yr -79.4%1.9% conv.
dojo silly string soap12K/yr -93.2%2.1% conv.
dojo care foam soap5K/yr -89.5%4.4% conv.
moldable soap for kids3K/yr -78.6%2.4% conv.

All search terms

Top dojo soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tub Works Fluffy Foam Soap Variety 6 Pack | Shape Mold & Create Bath Art with Soft Bath Foam for Kids | Gentle Cleansing Kids Bath Soap | Easy-to-Use Spray Nozzles | Fruity Fun Bath Colors

Tub Works$27.924.5★1,818 rev

Evereden Kids Foam Body Wash | Dermatologist-Tested & Gentle | Fun Bathtime Shape & Splash Fluffy Foam | Safe for Kids & Sensitive Skin | Clean Vegan Coconut Splash 6.7 fl oz

Evereden$27.774.7★348 rev

Evereden Kids Foam Soap Cloud Body Wash (6.7 fl. oz. Juicy Citrus): Spray Shape & Splash: The Fun Fluffy Foam That Makes Bath Time Playtime Hydrating Foaming Bath Soap for Sensitive Skin

Evereden$27.744.7★348 rev

Mr. Bubble The Village Company Limited Edition Foam Soap Strawberry Candy Scent Cleans and Moisturizes Paraben-Free 4 oz Pack of 4

Mr. Bubble$16.904.6★27 rev

Evereden Kids Body Wash Duo 2-Pack | Dermatologist-Tested No Phenoxyethanol No Harsh Surfactants | EWG Verified | Gentle Toddler Wash for Delicate Skin | Coconut & Citrus Clean Vegan 6.7 fl oz

Evereden$52.264.7★348 rev

Newest

by launch date

Mr. Bubble The Village Company Limited Edition Foam Soap Strawberry Candy Scent Cleans and Moisturizes Paraben-Free 4 oz Pack of 4

Mr. Bubble$16.9027 rev

9mo ago

Mr. Bubble Limited Edition Foam Soap Creativity Bath Soap Cleans & Moisturizes Bee My Honey (Blueberry Honey Scent) 4 oz Pack of 4

Mr. Bubble$16.8343 rev

9mo ago

Evereden Kids Body Wash Duo 2-Pack | Dermatologist-Tested No Phenoxyethanol No Harsh Surfactants | EWG Verified | Gentle Toddler Wash for Delicate Skin | Coconut & Citrus Clean Vegan 6.7 fl oz

Evereden$52.26348 rev

11mo ago

Fluffy Foam Soap for Kids Bath and Hand Washing - Hypoallergenic Fun Colorful Foamy Cleanser for Sensory Play Bathtime Art Washing - Moisturizing Formula with Aloe and Hyaluronic Acid - 5 Pack

everyday joy$29.71124 rev

1y ago

Evereden Kids Foam Body Wash | Dermatologist-Tested & Gentle | Fun Bathtime Shape & Splash Fluffy Foam | Safe for Kids & Sensitive Skin | Clean Vegan Coconut Splash 6.7 fl oz

Evereden$27.77348 rev

1y ago

What buyers say about dojo soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell35%

“Smells fruity”

Color12%

“The colors are great”

Ease Of Cleaning9%

“Easy to clean”

Quality-Overall8%

“Great assortment”

Value For Money6%

“this is a great value for the money”

Gifting Purpose4%

“It was a gift”

Allergies4%

“Did not cause irritation which was what i was worried about”

Ease Of Use4%

“This product is easy to use”

Advertised Vs Actual Product2%

“Just as described”

Stain Resistance1%

“It left no stains”

What buyers complain about

Stain Resistance13%

“Stains”

Smell12%

“smelled terrible”

Value For Money9%

“expensive”

Allergies7%

“Caused my skin to burn”

Functionality-Overall5%

“Some of the sprays are not working as good as the others”

Ingredients-Overall5%

“List of ingredients is literally horrible”

Color5%

“Dull colors”

Sensitivity-Overall4%

“Not for sensitive skin”

Quality-Overall3%

“not well as the others that are intact”

Ease Of Use3%

“It was a little hard for her to press it”

Top return reasons

Leak-Proof44%

Smell25%

Motor Power13%

Color13%

Defective Material/Parts6%

Common questions

Is dojo soap profitable to sell on Amazon United States?: The niche generates $125K/yr across 8 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -77.9%. Flapen's verdict: Skip it (34/100).
How competitive is the dojo soap niche?: 4 brands and 6 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in dojo soap?: Top complaints mined from reviews: Stain Resistance, Smell, Value For Money. The return rate is 0.1%.
What does it cost to enter the dojo soap niche?: Listings span $14.97–$52.26; the average listing price is $26.76 (sweet spot $15–$100). The average incumbent carries 404 reviews — the moat a new listing must climb.