Dog Lovey
FailThe products selling today already average 4.8★, so Dog Lovey is a Fail.
- Flapen Score
- 36 / 100Ranks 1,928 of 2,472 Baby Products niches · −8 vs the category median of 4436
- Market size
- $62K/yr90K searches / yr
- 90-day growth
- -15.2%search demand this quarter
- Competition
- 62%top-5 click share · 10 brands · 97 sellers
Flapen Score
Dog Lovey against its category
The dotted line is the Baby Products average. Past it, Dog Lovey is stronger. Inside it, weaker.
Market
The Dog Lovey market on Amazon at a glance
Shoppers on Amazon United States searched for Dog Lovey 90K times last year and spent an estimated $62K. The top 5 brands take 88% of clicks. Demand peaks in Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.
- Searches, last 12 months
- 90K
- Growth, 90 days vs prior 90
- -15.2%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $62Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- jellycat lovey24K searches a year
02 · Price
A sale here is worth $24.87.
Listings sell for $24.87 on average, from $9.74 to $53.76. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $24.87 that is $0 to $2K a year per listing.
- Average price
- $24.87inside the $15 to $100 sweet spot
- Price range
- $9.74–$53.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #239 within Bedding. It carries 2,398 reviews at 4.80 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 8.6%
- Average rank
- #239in Bedding
- Average rating
- 4.80 starsAmazon United States average 4.42 stars
- Average reviews
- 2,398per listing
- Listings tracked
- 19
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Dog Lovey products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Jellycat Bashful Grey Bunny Soother 13.5 inches - Security Blanket and Lovey for Babies - Baby Gift
- Price
- $53.64
- Rating
- 4.8/5
- Reviews
- 809
- Age
- 10y ago

Mary Meyer Putty Nursery Character Blanket Hound Dog 1 Pack
- Price
- $20.71
- Rating
- 4.8/5
- Reviews
- 2,237
- Age
- 9y ago

Pro Goleem Dog Security Blanket Brown Soft Puppy Lovey for Boys and Girls Unisex Lovie Baby Gifts for Toddler and Infant Snuggle Toy Stuffed Animal 16 Inch
- Price
- $13.78
- Rating
- 4.8/5
- Reviews
- 23,085
- Age
- 5y ago

Jellycat Bashful Lamb Soother 13.5 inches - Security Blanket & Lovey for Babies - Baby Gift
- Price
- $51.71
- Rating
- 4.7/5
- Reviews
- 432
- Age
- 9y ago

Jellycat Bashful Beige Bunny Baby Security Blanket
- Price
- $38.21
- Rating
- 4.8/5
- Reviews
- 689
- Age
- 13y ago
Trending
estimated 90-day click momentum
Jellycat Bashful Beige Bunny Baby Security Blanket
- Price
- $38.21
- Rating
- 4.8/5
- Reviews
- 689
- Age
- 13y ago

Mary Meyer Lovey for Babies Again Friends Soft Snuggle Toy Made from Recycled Materials 11-Inches Puppy
- Price
- $19.45
- Rating
- 4.9/5
- Reviews
- 171
- Age
- 6mo ago

Mary Meyer Lovey for Babies Again Friends Soft Snuggle Toy Made from Recycled Materials 11-Inches Duck
- Price
- $19.87
- Rating
- 4.9/5
- Reviews
- 171
- Age
- 1y ago

Jellycat Bashful Grey Bunny Soother 13.5 inches - Security Blanket and Lovey for Babies - Baby Gift
- Price
- $53.64
- Rating
- 4.8/5
- Reviews
- 809
- Age
- 10y ago

Mary Meyer Lovey Soft Toy 13-Inches Silky Tan Bunny
- Price
- $21.60
- Rating
- 4.8/5
- Reviews
- 4,182
- Age
- 4y ago
Newest
by launch date
Mary Meyer Lovey for Babies Again Friends Soft Snuggle Toy Made from Recycled Materials 11-Inches Puppy
- Price
- $19.45
- Rating
- 4.9/5
- Reviews
- 171
- Age
- 6mo ago

MOVEPAI Baby Dog Security Blanket Soft Puppy Lovey Toy Blanket for Boys and Girls Snuggle Toy Lovie Newborn Gift Unisex Stuffed Animals Brown 16 Inch
- Price
- $13.68
- Rating
- 4.9/5
- Reviews
- 1,199
- Age
- 8mo ago

CREVENT Cozy Plush Baby Security Blanket Loveys for Baby Girls and Boys Birthday (Dog)
- Price
- $9.74
- Rating
- 4.8/5
- Reviews
- 2,553
- Age
- 1y ago

Mary Meyer Lovey for Babies Again Friends Soft Snuggle Toy Made from Recycled Materials 11-Inches Duck
- Price
- $19.87
- Rating
- 4.9/5
- Reviews
- 171
- Age
- 1y ago

BEILIMU Dog Security Blanket Soft Lovey Baby Stuffed Animal with Satin Backing for Toddler Infant Newborn Boys and Girls Lovely Unisex Puppy Snuggle Toy Brown 16 Inch
- Price
- $14.02
- Rating
- 4.7/5
- Reviews
- 848
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
97
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
8%
- Jellycat48%
- Mary Meyer21%
- Pro Goleem9%
- Angel Dear5%
- BEILIMU5%
- GUND4%
- Open — no brand owns it (4 brands, 8%)
Demand
Dog Lovey search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Dog Lovey search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- jellycat lovey24K/yr
- dog lovey12K/yr
- jellycat soother16K/yr
- puppy lovey10K/yr
- jellycat blanket11K/yr
- dog security blanket5K/yr
- dog loveys for babies5K/yr
- jelly cat lovey4K/yr
- jellycat soother blanket3K/yr
- jellycat loveys for babies2K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Lovey questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









