Dog Lovey
FailThe products selling today already average 4.8★, so Dog Lovey is a Fail.
- Flapen Score
- 36 / 100Ranks 1,928 of 2,472 Baby Products niches · −8 vs the category median of 4436
- Market size
- $62K/yr90K searches / yr
- 90-day growth
- -15.2%search demand this quarter
- Competition
- 62%top-5 click share · 10 brands · 97 sellers
Flapen Score
Dog Lovey against its category
The dotted line is the Baby Products average. Past it, Dog Lovey is stronger. Inside it, weaker.
Market
The Dog Lovey market on Amazon at a glance
Shoppers on Amazon United States searched for Dog Lovey 90K times last year and spent an estimated $62K. The top 5 brands take 88% of clicks. Demand peaks in Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.
- Searches, last 12 months
- 90K
- Growth, 90 days vs prior 90
- -15.2%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $62Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- jellycat lovey24K searches a year
02 · Price
A sale here is worth $24.87.
Listings sell for $24.87 on average, from $9.74 to $53.76. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $24.87 that is $0 to $2K a year per listing.
- Average price
- $24.87inside the $15 to $100 sweet spot
- Price range
- $9.74–$53.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #239 within Bedding. It carries 2,398 reviews at 4.80 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 8.6%
- Average rank
- #239in Bedding
- Average rating
- 4.80 starsAmazon United States average 4.42 stars
- Average reviews
- 2,398per listing
- Listings tracked
- 19
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Dog Lovey products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
97
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
8%
- Brand 148%
- Brand 221%
- Brand 39%
- Brand 45%
- Brand 55%
- Brand 64%
- Open — no brand owns it (4 brands, 8%)
Demand
Dog Lovey search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Dog Lovey search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jellycat lovey24K/yr
- dog lovey12K/yr
- jellycat soother16K/yr
- puppy lovey10K/yr
- jellycat blanket11K/yr
- dog security blanket5K/yr
- dog loveys for babies5K/yr
- jelly cat lovey4K/yr
- jellycat soother blanket3K/yr
- jellycat loveys for babies2K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Lovey questions
Answered from the same tracked data.









