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Dog Lovey

Fail

The products selling today already average 4.8★, so Dog Lovey is a Fail.

Flapen Score
36
36 / 100
Ranks 1,928 of 2,472 Baby Products niches · −8 vs the category median of 44
Market size
$62K/yr90K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
62%top-5 click share · 10 brands · 97 sellers

Flapen Score

Dog Lovey against its category

The dotted line is the Baby Products average. Past it, Dog Lovey is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Lovey market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Lovey 90K times last year and spent an estimated $62K. The top 5 brands take 88% of clicks. Demand peaks in Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
2.7%
Market size, estimated
$62Ka year
Peak month
December1.7× the quietest month
Top search term
jellycat lovey24K searches a year

02 · Price

A sale here is worth $24.87.

Listings sell for $24.87 on average, from $9.74 to $53.76. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $24.87 that is $0 to $2K a year per listing.

Average price
$24.87inside the $15 to $100 sweet spot
Price range
$9.74–$53.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #239 within Bedding. It carries 2,398 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#239in Bedding
Average rating
4.80 starsAmazon United States average 4.42 stars
Average reviews
2,398per listing
Listings tracked
19

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Dog Lovey products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

97

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

8%

  • Brand 148%
  • Brand 221%
  • Brand 39%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (4 brands, 8%)

Demand

Dog Lovey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Dog Lovey search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jellycat lovey24K/yr
  • dog lovey12K/yr
  • jellycat soother16K/yr
  • puppy lovey10K/yr
  • jellycat blanket11K/yr
  • dog security blanket5K/yr
  • dog loveys for babies5K/yr
  • jelly cat lovey4K/yr
  • jellycat soother blanket3K/yr
  • jellycat loveys for babies2K/yr

FAQ

Common Dog Lovey questions

Answered from the same tracked data.