Dock a Tot Covers
FailThe top 5 brands take 95% of clicks, so Dock a Tot Covers is a Fail.
- Flapen Score
- 35 / 100Ranks 1,996 of 2,472 Baby Products niches · −9 vs the category median of 4435
- Market size
- $112K/yr274K searches / yr
- 90-day growth
- -2.4%search demand this quarter
- Competition
- 75%top-5 click share · 9 brands · 11 sellers
Flapen Score
Dock a Tot Covers against its category
The dotted line is the Baby Products average. Past it, Dock a Tot Covers is stronger. Inside it, weaker.
Market
The Dock a Tot Covers market on Amazon at a glance
Shoppers on Amazon United States searched for Dock a Tot Covers 274K times last year and spent an estimated $112K. The top 5 brands take 95% of clicks. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.
- Searches, last 12 months
- 274K
- Growth, 90 days vs prior 90
- -2.4%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $112Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- dock a tot covers77K searches a year
02 · Price
A sale here is worth $33.36.
Listings sell for $33.36 on average, from $17.01 to $48.14. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $33.36 that is $3K to $8K a year per listing.
- Average price
- $33.36inside the $15 to $100 sweet spot
- Price range
- $17.01–$48.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 3.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #146 within Activity & Entertainment. It carries 244 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 7.1%
- Average rank
- #146in Activity & Entertainment
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 244per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Dock a Tot Covers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
11
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
4%
- Brand 158%
- Brand 230%
- Brand 33%
- Brand 42%
- Brand 52%
- Brand 61%
- Open — no brand owns it (3 brands, 4%)
Demand
Dock a Tot Covers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Dock a Tot Covers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dock a tot covers77K/yr
- dockatot deluxe cover35K/yr
- doc a tot cover35K/yr
- dock a tot cover27K/yr
- dock a tot deluxe cover28K/yr
- dockatot cover30K/yr
- dock-a-tot cover10K/yr
- doc a tot deluxe cover9K/yr
- dock a tot deluxe plus cover6K/yr
- dock a tot grand cover5K/yr
Reviews and returns
What reviews say buyers love and hate about Dock a Tot Covers
We read the reviews and the return reasons for every product selling here.
“Shrinks too small to fit a standard sized lounger”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dock a Tot Covers questions
Answered from the same tracked data.