Dock a Tot
MaybeProducts sell for $46.30 on average, inside the sweet spot. But buyers convert on only 0.4% of searches, so Dock a Tot is a Maybe.
- Flapen Score
- 52 / 100Top 18% of 2,472 Baby Products niches · +8 vs the category median of 4452
- Market size
- $186K/yr915K searches / yr
- 90-day growth
- -6.7%search demand this quarter
- Competition
- 39%top-5 click share · 26 brands · 37 sellers
Flapen Score
Dock a Tot against its category
The dotted line is the Baby Products average. Past it, Dock a Tot is stronger. Inside it, weaker.
Market
The Dock a Tot market on Amazon at a glance
Shoppers on Amazon United States searched for Dock a Tot 915K times last year and spent an estimated $186K. The top 5 brands take 58% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 915K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $186K a year.
- Searches, last 12 months
- 915K
- Growth, 90 days vs prior 90
- -6.7%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $186Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- dock a tot337K searches a year
02 · Price
A sale here is worth $46.30.
Listings sell for $46.30 on average, from $12.59 to $112.22. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $46.30 that is $0 to $5K a year per listing.
- Average price
- $46.30inside the $15 to $100 sweet spot
- Price range
- $12.59–$112.22
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #1,266 within Activity & Entertainment. It carries 4,630 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 92%
- Out of stock, average day
- 12.5%
- Average rank
- #1,266in Activity & Entertainment
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 4,630per listing
- Listings tracked
- 38
04 · Newcomers
9 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Dock a Tot products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
26 falling
Sellers
37
Top-5 brand share
58%
Top 20: 95%
Top-5 click share
39%
Top 20: 80%
Open market
37%
- Brand 119%
- Brand 218%
- Brand 39%
- Brand 47%
- Brand 55%
- Brand 65%
Demand
Dock a Tot search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Dock a Tot search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dock a tot337K/yr
- dockatot173K/yr
- doc a tot111K/yr
- dock-a-tot98K/yr
- dockatot baby lounger68K/yr
- doc a tot deluxe13K/yr
- dockatot deluxe21K/yr
- baby dockatot12K/yr
- dock a tot baby lounger19K/yr
- doc a tot baby lounger26K/yr
Reviews and returns
What reviews say buyers love and hate about Dock a Tot
We read the reviews and the return reasons for every product selling here.
“Stain”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dock a Tot questions
Answered from the same tracked data.









