disposable placemats for baby
Skip itA concentrated shelf (top 5 take 70% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Market size
Good$580K$580K/yr · 536K searches
Price range
Good$7.68–$25.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.30avg listing price — sweet spot $15–$100
Review moat
Okay2,756.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
According to Flapen's Amazon United States niche tracking, disposable placemats for baby is a $580K/yr Amazon United States market (536K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 48/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
disposable placemats for baby market data
- Units sold / yr
- 40K–50K
- avg 3,000–4,000/product
- Revenue / yr
- $492K–$615K
- units × avg price
- Conversion rate
- 8.8%
- Avg BSR
- #13
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.8%
- Avg brand age
- 44 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
10
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
7%
- Babebay55%
- The Table Tyke12%
- Bright Seed9%
- KAshack7%
- KIDDYKORNERZ5%
- Hippypotamus4%
- Open — no brand owns it (2 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top disposable placemats for baby search terms
- disposable placemats for baby220K/yr
- table tyke33K/yr
- baby placemats for restaurants41K/yr
- disposable placemats for toddlers29K/yr
- disposable table mats for babies25K/yr
- the table tyke16K/yr
- disposable baby placemats22K/yr
- baby table mat for restaurants20K/yr
- baby disposable placemats16K/yr
- baby table mat18K/yr
Top disposable placemats for baby products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Babebay Disposable Stick-on Placemats 40 Pack for Baby & Kids & Toddler Sticky Placemats Restaurant Table Mats 12 x 18 (Animal Alphabet)
Babebay$9.534.7★11,064 rev
Babebay Disposable Placemats for Baby 60 Pack Sticky Toddler Placemat for Restaurants Dining Table Party Travel 12 x 18 with 3 Designs
Babebay$10.884.8★1,080 rev
Table Tyke Silicone Placemat for Toddlers with Teething Table Edge Bumper - Non-Slip Baby Placemat for Restaurant & Home Dining - BPA Free Kids Food Mat - Travel Ready Toddler Eating Mat - Sage Green
The Table Tyke$25.224.6★1,266 rev
Bright Seed Disposable Placemats for Baby & Toddlers Learning Mat- Animal1
Bright Seed$9.944.6★445 rev
KAshack 45 Pack Sticky Disposable Placemats for Baby & Toddlers Toddler Placemat 12x18 Kids Table Mat for Party Picnic Table Restaurants Dining Table Travel Essentials for Toddlers with 5 Designs
KAshack$7.684.6★331 rev
Newest
by launch date
DZDOV Silicone Placemat for Toddler Eating: Wipe Clean & Roll Up in The Diaper Bag - Table Mat for Restaurant/Travel/On-The-Go
DZDOV$15.03163 rev
DZDOV Silicone Placemat for Baby Self-Eating: Dishwasher Safe & Non-Slip for Dining Table - Table Mat for Baby 8-18 Months
DZDOV$14.77163 rev
KAshack 45 Pack Sticky Disposable Placemats for Baby & Toddlers Toddler Placemat 12x18 Kids Table Mat for Party Picnic Table Restaurants Dining Table Travel Essentials for Toddlers with 5 Designs
KAshack$7.68331 rev
Disposable Placemats for Baby Toddlers Plastic Sticky Table Mats Babies for Restaurants Parties Preschool& Dining Table 5 Fun Designs Alphabet Sea Deep-Sea Road Zoo Animal 40 Pack 12x18 Inches
CartaChic$9.8883 rev
Disposable Placemats for Baby Kids Placemats for Restaurants Dining Table Sticky Disposable Placemats for Toddlers - Animal Fruit Alphabet Star and Shape Designs 40-Pack 12x16 Inches
CartaChic$7.98215 rev
Trending
90-day click momentumDZDOV Silicone Placemat for Baby Self-Eating: Dishwasher Safe & Non-Slip for Dining Table - Table Mat for Baby 8-18 Months
DZDOV$14.774.2★
KAshack 45 Pack Sticky Disposable Placemats for Baby & Toddlers Toddler Placemat 12x18 Kids Table Mat for Party Picnic Table Restaurants Dining Table Travel Essentials for Toddlers with 5 Designs
KAshack$7.684.6★
Babebay Disposable Stick-on Placemats 40 Pack for Baby & Kids & Toddler Sticky Placemats Restaurant Table Mats 12 x 18 (Animals Driving Cars)
Babebay$9.494.7★
Disposable Placemats for Baby Toddlers Plastic Sticky Table Mats Babies for Restaurants Parties Preschool& Dining Table 5 Fun Designs Alphabet Sea Deep-Sea Road Zoo Animal 40 Pack 12x18 Inches
CartaChic$9.884.5★
Disposable Stick-on Placemats 40 Pack for Baby & Kids Toddler Placemats in Reusable Pouch 12 x 18 (Blue Ocean Life)
Babebay$9.534.7★
What buyers say about disposable placemats for baby
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to clean”
“its easy to wipe clean”
“These stick very well”
“Great for eating out with baby”
“Still a good product with a small improvement needed”
“kept kids well entertained”
“Worth buying”
“Its perfect for traveling”
“Cute designs”
“Great size”
What buyers complain about
“Terrible adhesive”
“Which tells me its a cheap product”
“Doesnt suction well”
“Doesnt serve its purpose”
“can't use again”
“way too thin compared to others I've bought on amazon”
“The package they come in is giant”
“Wont be used long”
“Waste of money”
“This is dangerous for infants that are biting things”
Top return reasons
Common questions
- Is disposable placemats for baby profitable to sell on Amazon United States?
- The niche generates $580K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Skip it (48/100).
- How competitive is the disposable placemats for baby niche?
- 8 brands and 10 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in disposable placemats for baby?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Suction. The return rate is 1.1%.
- When does demand for disposable placemats for baby peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the disposable placemats for baby niche?
- Listings span $7.68–$25.34; the average listing price is $12.30 (sweet spot $15–$100). The average incumbent carries 2,756 reviews — the moat a new listing must climb.