Disposable Placemats for Baby

Shoppers searched for this 536K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $580K a year.

Searches, last 12 months

536K

Growth, 90 days vs prior 90

+1.8%

Conversion, latest week

8.8%

Market size, estimated

$580Ka year

Peak month

March1.5× the quietest month

Top search term

disposable placemats for baby220K searches a year

Listings sell for $12.30 on average, from $7.68 to $25.34. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $12.30 that is $37K to $49K a year per listing.

Average price

$12.30under the $15 to $100 sweet spot

Price range

$7.68–$25.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

3,000–4,000

Revenue per listing a year

$37K–$49K

Returns

1.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #13 within Solid Feeding. It carries 2,756 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.8%

Average rank

#13in Solid Feeding

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

2,756per listing

Listings tracked

15

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

44 months