Dinosaur Night Light

Shoppers searched for this 429K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $243K a year.

Searches, last 12 months

429K

Growth, 90 days vs prior 90

-16.2%

Conversion, latest week

2.6%

Market size, estimated

$243Ka year

Peak month

December2.6× the quietest month

Top search term

dinosaur night light113K searches a year

Listings sell for $21.91 on average, from $7.39 to $69.81. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $21.91 that is $2K to $5K a year per listing.

Average price

$21.91inside the $15 to $100 sweet spot

Price range

$7.39–$69.81

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

2.2%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #1,399 within Décor. It carries 1,157 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

96%

Out of stock, average day

11.3%

Average rank

#1,399in Décor

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

1,157per listing

Listings tracked

55

12 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

2Amazon's first-year sales bar

Average brand age

33 months