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Diapers Size 1 Small Pack

Fail

The average product has 32,272 reviews to catch up to, so Diapers Size 1 Small Pack is a Fail.

Flapen Score
42
42 / 100
Ranks 1,406 of 2,472 Baby Products niches · −2 vs the category median of 44
Market size
$121K/yr175K searches / yr
90-day growth
-0.3%search demand this quarter
Competition
56%top-5 click share · 14 brands · 135 sellers

Flapen Score

Diapers Size 1 Small Pack against its category

The dotted line is the Baby Products average. Past it, Diapers Size 1 Small Pack is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diapers Size 1 Small Pack market on Amazon at a glance

Shoppers on Amazon United States searched for Diapers Size 1 Small Pack 175K times last year and spent an estimated $121K. The top 5 brands take 89% of clicks. Demand peaks in Mar. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.

Searches, last 12 months
175K
Growth, 90 days vs prior 90
-0.3%
Conversion, latest week
2.2%
Market size, estimated
$121Ka year
Peak month
March1.9× the quietest month
Top search term
luvs diapers90K searches a year

02 · Price

A sale here is worth $30.93.

Listings sell for $30.93 on average, from $9.48 to $98.64. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $30.93 that is $3K to $8K a year per listing.

Average price
$30.93inside the $15 to $100 sweet spot
Price range
$9.48–$98.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #390 within Diapering. It carries 32,272 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
73%
Out of stock, average day
5.9%
Average rank
#390in Diapering
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
32,272per listing
Listings tracked
33

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Diapers Size 1 Small Pack products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$12K$18K$24K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

14 rising

Sellers

135

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 90%

Open market

11%

  • Luvs51%
  • Pampers18%
  • Born to Love12%
  • HUGGIES4%
  • LivDry2%
  • GoodNites2%
  • Open — no brand owns it (8 brands, 11%)

Demand

Diapers Size 1 Small Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.9×

Search terms

Top Diapers Size 1 Small Pack search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • luvs diapers90K/yr
  • luvs65K/yr
  • diapers luvs11K/yr
  • luv diapers9K/yr

Reviews and returns

What reviews say buyers love and hate about Diapers Size 1 Small Pack

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Leak-Proof”
0.8%of orders come back
“Leaks very badly”
A buyer, on “Leak-Proof”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Diapers Size 1 Small Pack questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data