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Diaper Rash Spray

Fail

The top 5 products take 80% of clicks, so Diaper Rash Spray is a Fail.

Flapen Score
49
49 / 100
Top 29% of 2,472 Baby Products niches · +5 vs the category median of 44
Market size
$877K/yr650K searches / yr
90-day growth
-5.4%search demand this quarter
Competition
80%top-5 click share · 9 brands · 40 sellers

Flapen Score

Diaper Rash Spray against its category

The dotted line is the Baby Products average. Past it, Diaper Rash Spray is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diaper Rash Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Diaper Rash Spray 650K times last year and spent an estimated $877K. The top 5 brands take 92% of clicks. Demand peaks in Jul–Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 650K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $877K a year.

Searches, last 12 months
650K
Growth, 90 days vs prior 90
-5.4%
Conversion, latest week
8.6%
Market size, estimated
$877Ka year
Peak month
August2.1× the quietest month
Top search term
diaper rash spray240K searches a year

02 · Price

A sale here is worth $15.73.

Listings sell for $15.73 on average, from $6.99 to $29.59. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At $15.73 that is $79K to $94K a year per listing.

Average price
$15.73inside the $15 to $100 sweet spot
Price range
$6.99–$29.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
5,000–6,000
Revenue per listing a year
$79K–$94K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #38 within Baby Care. It carries 6,616 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#38in Baby Care
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
6,616per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Diaper Rash Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

40

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

6%

  • Brand 151%
  • Brand 219%
  • Brand 315%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

Diaper Rash Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.1×

Search terms

Top Diaper Rash Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • diaper rash spray240K/yr
  • boogie diaper rash spray77K/yr
  • spray diaper rash cream69K/yr
  • diaper spray50K/yr
  • diaper cream spray39K/yr
  • tubby todd diaper spray23K/yr
  • spray diaper cream15K/yr
  • mustela diaper rash spray13K/yr
  • diaper rash cream spray13K/yr
  • diaper rash spray for baby22K/yr

Reviews and returns

What reviews say buyers love and hate about Diaper Rash Spray

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Allergies”
31%of negative reviews mention “Allergies”
0.4%of orders come back
“Increased irritation”
A buyer, on “Allergies”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Diaper Rash Spray questions

Answered from the same tracked data.