Diaper Rash Cream for Adults

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $401K a year.

Searches, last 12 months

202K

Growth, 90 days vs prior 90

+2.1%

Conversion, latest week

13.0%

Market size, estimated

$401Ka year

Peak month

January1.9× the quietest month

Top search term

balmex adult care rash cream52K searches a year

Listings sell for $15.32 on average, from $5.11 to $41.11. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $15.32 that is $19K to $23K a year per listing.

Average price

$15.32inside the $15 to $100 sweet spot

Price range

$5.11–$41.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

$19K–$23K

Returns

0.4%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #171 within Baby Care. It carries 6,053 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

92%

Out of stock, average day

1.3%

Average rank

#171in Baby Care

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

6,053per listing

Listings tracked

25

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

84 months