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Diaper Pins

Fail

Prices span $3.97–$13.91, mostly outside the sweet spot, so Diaper Pins is a Fail.

Flapen Score
40
40 / 100
Ranks 1,569 of 2,472 Baby Products niches · −4 vs the category median of 44
Market size
$125K/yr245K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
69%top-5 click share · 12 brands · 16 sellers

Flapen Score

Diaper Pins against its category

The dotted line is the Baby Products average. Past it, Diaper Pins is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diaper Pins market on Amazon at a glance

Shoppers on Amazon United States searched for Diaper Pins 245K times last year and spent an estimated $125K. The top 5 brands take 79% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months
245K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
7.4%
Market size, estimated
$125Ka year
Peak month
January1.3× the quietest month
Top search term
diaper pins74K searches a year

02 · Price

A sale here is worth $6.88.

Listings sell for $6.88 on average, from $3.97 to $13.91. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $6.88 that is $9K to $10K a year per listing.

Average price
$6.88under the $15 to $100 sweet spot
Price range
$3.97–$13.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
$9K–$10K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Diapering. It carries 2,931 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#22in Diapering
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
2,931per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Diaper Pins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 flat

Sellers

16

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

18%

  • Brand 157%
  • Brand 27%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (6 brands, 18%)

Demand

Diaper Pins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Diaper Pins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • diaper pins74K/yr
  • diaper pins for cloth diapers33K/yr
  • baby pins19K/yr
  • baby safety pins18K/yr
  • alfileres para paales de bebe16K/yr
  • diaper pins large heavy duty12K/yr
  • cloth diaper pins9K/yr
  • diaper safety pins9K/yr
  • diaper pin8K/yr
  • baby diaper pins9K/yr

Reviews and returns

What reviews say buyers love and hate about Diaper Pins

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Strength”
0.8%of orders come back
“Was not as sturdy”
A buyer, on “Strength”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Diaper Pins questions

Answered from the same tracked data.