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Diaper Pail Deodorizer

Maybe

Buyers convert on 15.3% of searches. But the top 5 brands take 93% of clicks, so Diaper Pail Deodorizer is a Maybe.

Flapen Score
50
50 / 100
Top 25% of 2,472 Baby Products niches · +6 vs the category median of 44
Market size
$632K/yr383K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
78%top-5 click share · 8 brands · 29 sellers

Flapen Score

Diaper Pail Deodorizer against its category

The dotted line is the Baby Products average. Past it, Diaper Pail Deodorizer is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diaper Pail Deodorizer market on Amazon at a glance

Shoppers on Amazon United States searched for Diaper Pail Deodorizer 383K times last year and spent an estimated $632K. The top 5 brands take 93% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 15.3% of those searches ended in a purchase.

Shoppers searched for this 383K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $632K a year.

Searches, last 12 months
383K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
15.3%
Market size, estimated
$632Ka year
Peak month
January1.3× the quietest month
Top search term
diaper pail deodorizer101K searches a year

02 · Price

A sale here is worth $10.78.

Listings sell for $10.78 on average, from $5.99 to $22.19. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At $10.78 that is $54K to $65K a year per listing.

Average price
$10.78under the $15 to $100 sweet spot
Price range
$5.99–$22.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
5,000–6,000
Revenue per listing a year
$54K–$65K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #17 within Diapering. It carries 7,128 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#17in Diapering
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
7,128per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Diaper Pail Deodorizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

29

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

4%

  • Brand 138%
  • Brand 236%
  • Brand 39%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Diaper Pail Deodorizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Diaper Pail Deodorizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • diaper pail deodorizer101K/yr
  • diaper genie odor absorber86K/yr
  • munchkin diaper pail deodorizer puck28K/yr
  • ubbi diaper pail deodorizer25K/yr
  • arm and hammer diaper pail puck19K/yr
  • diaper genie carbon filter17K/yr
  • diaper pail odor eliminator14K/yr
  • munchkin arm and hammer puck15K/yr
  • diaper genie filter11K/yr
  • diaper genie deodorizer10K/yr

Reviews and returns

What reviews say buyers love and hate about Diaper Pail Deodorizer

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Smell”
44%of negative reviews mention “Smell”
0.6%of orders come back
“Didn't smell at all”
A buyer, on “Smell”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Diaper Pail Deodorizer questions

Answered from the same tracked data.