Diaper Pail

Shoppers searched for this 5.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.7M a year.

Searches, last 12 months

5.3M

Growth, 90 days vs prior 90

+5.4%

Conversion, latest week

2.8%

Market size, estimated

$9.7Ma year

Peak month

July1.3× the quietest month

Top search term

diaper genie2.3M searches a year

Listings sell for $66.18 on average, from $22.66 to $125.39. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At $66.18 that is $397K to $529K a year per listing.

Average price

$66.18inside the $15 to $100 sweet spot

Price range

$22.66–$125.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

6,000–8,000

Revenue per listing a year

$397K–$529K

Returns

3.3%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #11 within Diapering. It carries 4,325 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

1.3%

Average rank

#11in Diapering

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

4,325per listing

Listings tracked

20

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

40 months