Diaper Holder

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months

165K

Growth, 90 days vs prior 90

-2.3%

Conversion, latest week

1.9%

Market size, estimated

$58Ka year

Peak month

January1.5× the quietest month

Top search term

hanging diaper caddy38K searches a year

Listings sell for $18.72 on average, from $6.32 to $37.50. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $18.72 that is $0 to $2K a year per listing.

Average price

$18.72inside the $15 to $100 sweet spot

Price range

$6.32–$37.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.8%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #782 within Diapering. It carries 1,902 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

4.3%

Average rank

#782in Diapering

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

1,902per listing

Listings tracked

46

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

34 months