diaper genie bags refill square
Worth a lookShows searches that convert (13.7% search→purchase), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$27.86avg listing price — sweet spot $15–$100
Price range
Great$12.49–$39.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great344.07avg incumbent reviews — the moat a new listing must climb
Market size
Great$1.1M$1.1M/yr · 279K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, diaper genie bags refill square is a $1.1M/yr Amazon United States market (279K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct. Verdict: Worth a look — 55/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
diaper genie bags refill square market data
- Units sold / yr
- 30K–40K
- avg 4,000–5,000/product
- Revenue / yr
- $836K–$1.1M
- units × avg price
- Conversion rate
- 13.7%
- Avg BSR
- #136
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 3.4%
- Avg brand age
- 33 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
11
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
2%
- Diaper Genie50%
- Fununcat21%
- Godyoy11%
- BATADAPTER9%
- Chariholis4%
- AYKEME3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — -5.4% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.6×
Top diaper genie bags refill square search terms
- diaper genie square refill72K/yr
- diaper genie bags refill square58K/yr
- square diaper genie refills35K/yr
- diaper genie classic bags refill18K/yr
- diaper genie refills square17K/yr
- diaper genie jumbo square refill9K/yr
- diaper genie square bags refill11K/yr
- diaper genie select refills7K/yr
- diaper genie select bags refill13K/yr
- diaper genie square5K/yr
Top diaper genie bags refill square products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Diaper Genie Jumbo+ Square Refill with continuous film can hold up to 1080 newborn-sized diapers per refill.
Diaper Genie$15.274.9★1,812 rev
Diaper Genie Jumbo Square Refill with Continuous Film can Hold up to 810 Newborn-Sized Diapers per Refill.
Diaper Genie$12.494.9★1,816 rev
Jumbo Square Refills Disposal Bags Refill Compatible with Diaper Genie Classic Compact Premier and Select Pails Hold Up to 810 Newborn-Sized Diapers Per Refill 4 Packs
Fununcat$39.674.6★321 rev
Square Refills Disposal Bags Refill Compatible With For Diaper Gen.ie Compact Select (Not Fit Classic Version Pails) Hold Up to 810 Newborn-Sized Diapers Per Refill (3 Pack)
BATADAPTER$26.314.5★66 rev
Jumbo Square Diaper Bags Refill Compatible with Diaper Genie Classic/Compact/Select Pails Holds up to 1080 Newborn-Sized Diapers Odor Control & Durable Disposal Refill Plant Scented Pack of 2
Godyoy$23.664.4★179 rev
Newest
by launch date
Jumbo Square Refill Compatible with Diaper Genie Classic/Compact/Select Pails Odor Control & Durable Holds Up to 810 Newborn Diapers Unscented Disposal Bag Refills with Continuous Film3 pack
Godyoy$27.4737 rev
Jumbo+ Square Refills Disposal Bags Refill (Baby Powder Scent) Compatible with Diaper Genie Classic Compact Premier and Select Pails Hold Up to 1080 Newborn-Sized Diapers Per Refill 3 Pack
Fununcat$27.9135 rev
Jumbo+ Square Refills Disposal Bags Refill Compatible with Diaper Genie Classic Compact Premier and Select Pails Hold Up to 1080 Newborn-Sized Diapers Per Refill 4 Pack
Fununcat$35.6335 rev
2 Packs Jumbo Square Refills Disposal Bags Refill Compatible with Diaper Genie Compact Select Pails and Classic Version Pails Hold Up to 810 Newborn-Sized Diapers Per Refill
Biuskuku$19.0821 rev
Square Refills Disposal Bags Refill Compatible With For Diaper Gen.ie Compact Select (Not Fit Classic Version Pails) Hold Up to 810 Newborn-Sized Diapers Per Refill (3 Pack)
BATADAPTER$26.3166 rev
Trending
90-day click momentumJumbo+ Square Refills Disposal Bags Refill (Baby Powder Scent) Compatible with Diaper Genie Classic Compact Premier and Select Pails Hold Up to 1080 Newborn-Sized Diapers Per Refill 3 Pack
Fununcat$27.914.6★
Jumbo+ Square Refills Disposal Bags Refill Compatible with Diaper Genie Classic Compact Premier and Select Pails Hold Up to 1080 Newborn-Sized Diapers Per Refill 4 Pack
Fununcat$35.634.6★
Jumbo Square Refill Compatible with Diaper Genie Classic/Compact/Select Pails Odor Control & Durable Holds Up to 810 Newborn Diapers Unscented Disposal Bag Refills with Continuous Film3 pack
Godyoy$27.474.7★
Square Refills Disposal Bags Refill Compatible With For Diaper Gen.ie Compact Select (Not Fit Classic Version Pails) Hold Up to 810 Newborn-Sized Diapers Per Refill (3 Pack)
BATADAPTER$26.314.5★
Jumbo+ Square Refills Disposal Bags Refill Compatible with Diaper Genie Classic Compact Premier and Select Pails Hold Up to 1080 Newborn-Sized Diapers Per Refill 3 Pack
Fununcat$29.914.6★
What buyers say about diaper genie bags refill square
What buyers praise and complain about, mined from review topics.What buyers love
“Fit perfectly”
“Good value for the money”
“Smell amazing”
“Durable and Easy to Use”
“The bags are good quality”
“Easy to use”
“The bags themselves feel thick and durable”
“Works as intended”
“Install was simple”
“the capacity is solid”
What buyers complain about
“the smell is awful”
“they dont quite fit right with the spring-loaded push-through part of the diaper genie”
“Not worth it”
“The quality of the bags they contain are junk”
“sometimes would break through”
“It's hard to cut”
“I think they are thicker”
“Flimsy and turns itself inside out”
“NOT compatible with my Diaper Genie”
“the capacity math is misleading”
Top return reasons
Common questions
- Is diaper genie bags refill square profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 14 tracked products. 8 of 10 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Worth a look (55/100).
- How competitive is the diaper genie bags refill square niche?
- 7 brands and 11 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in diaper genie bags refill square?
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.8%.
- When does demand for diaper genie bags refill square peak?
- Demand peaks in Oct; the busiest month runs 1.6× the quietest.
- What does it cost to enter the diaper genie bags refill square niche?
- Listings span $12.49–$39.67; the average listing price is $27.86 (sweet spot $15–$100). The average incumbent carries 344 reviews — the moat a new listing must climb.