Skip to content

Diaper Genie Bags Refill Square

Maybe

Buyers convert on 13.7% of searches. But the top 5 brands take 95% of clicks, so Diaper Genie Bags Refill Square is a Maybe.

Flapen Score
55
55 / 100
Top 11% of 2,472 Baby Products niches · +11 vs the category median of 44
Market size
$1.1M/yr279K searches / yr
90-day growth
-5.4%search demand this quarter
Competition
77%top-5 click share · 7 brands · 11 sellers

Flapen Score

Diaper Genie Bags Refill Square against its category

The dotted line is the Baby Products average. Past it, Diaper Genie Bags Refill Square is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diaper Genie Bags Refill Square market on Amazon at a glance

Shoppers on Amazon United States searched for Diaper Genie Bags Refill Square 279K times last year and spent an estimated $1.1M. The top 5 brands take 95% of clicks. Demand peaks in Oct. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 13.7% of those searches ended in a purchase.

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
279K
Growth, 90 days vs prior 90
-5.4%
Conversion, latest week
13.7%
Market size, estimated
$1.1Ma year
Peak month
October1.6× the quietest month
Top search term
diaper genie square refill72K searches a year

02 · Price

A sale here is worth $27.86.

Listings sell for $27.86 on average, from $12.49 to $39.67. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At $27.86 that is $111K to $139K a year per listing.

Average price
$27.86inside the $15 to $100 sweet spot
Price range
$12.49–$39.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
4,000–5,000
Revenue per listing a year
$111K–$139K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #136 within Diapering. It carries 344 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#136in Diapering
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
344per listing
Listings tracked
14

04 · Newcomers

8 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
8Amazon's first-year sales bar
Average brand age
33 months

Products

Top Diaper Genie Bags Refill Square products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

11

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

2%

  • Brand 150%
  • Brand 221%
  • Brand 311%
  • Brand 49%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Diaper Genie Bags Refill Square search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '25Spike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 1.6×

Search terms

Top Diaper Genie Bags Refill Square search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • diaper genie square refill72K/yr
  • diaper genie bags refill square58K/yr
  • square diaper genie refills35K/yr
  • diaper genie classic bags refill18K/yr
  • diaper genie refills square17K/yr
  • diaper genie jumbo square refill9K/yr
  • diaper genie square bags refill11K/yr
  • diaper genie select refills7K/yr
  • diaper genie select bags refill13K/yr
  • diaper genie square5K/yr

Reviews and returns

What reviews say buyers love and hate about Diaper Genie Bags Refill Square

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Smell”
0.8%of orders come back
“the smell is awful”
A buyer, on “Smell”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Diaper Genie Bags Refill Square questions

Answered from the same tracked data.