Diaper Cream

Shoppers searched for this 5.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.0M a year.

Searches, last 12 months

5.2M

Growth, 90 days vs prior 90

+3.7%

Conversion, latest week

15.2%

Market size, estimated

$8.0Ma year

Peak month

January1.6× the quietest month

Top search term

diaper rash cream1.2M searches a year

Listings sell for $10.21 on average, from $5.45 to $17.62. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 60,000 to 80,000 of them. At $10.21 that is $613K to $817K a year per listing.

Average price

$10.21under the $15 to $100 sweet spot

Price range

$5.45–$17.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

800K or moreAmazon's top range

Units per listing a year

60,000–80,000

Revenue per listing a year

$613K–$817K

Returns

0.4%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Baby Care. It carries 29,304 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#88in Baby Care

Average rating

4.78 starsAmazon United States average 4.42 stars

Average reviews

29,304per listing

Listings tracked

11

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

74 months