Diaper Caddy

Shoppers searched for this 4.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months

4.7M

Growth, 90 days vs prior 90

-6.3%

Conversion, latest week

1.8%

Market size, estimated

$1.9Ma year

Peak month

January1.5× the quietest month

Top search term

diaper caddy2.5M searches a year

Listings sell for $22.07 on average, from $7.04 to $123.42. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $22.07 that is $44K to $55K a year per listing.

Average price

$22.07inside the $15 to $100 sweet spot

Price range

$7.04–$123.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

2,000–2,500

Revenue per listing a year

$44K–$55K

Returns

2.3%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #188 within Diapering. It carries 1,440 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

4.2%

Average rank

#188in Diapering

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

1,440per listing

Listings tracked

41

11 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

8Amazon's first-year sales bar

Average brand age

32 months