Diaper Balm

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.

Searches, last 12 months

61K

Growth, 90 days vs prior 90

-5.7%

Conversion, latest week

10.3%

Market size, estimated

$124Ka year

Peak month

January1.3× the quietest month

Top search term

diaper balm50K searches a year

Listings sell for $19.78 on average, from $9.16 to $37.00. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $19.78 that is $5K to $10K a year per listing.

Average price

$19.78inside the $15 to $100 sweet spot

Price range

$9.16–$37.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

0.6%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #52 within Baby Care. It carries 20,114 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#52in Baby Care

Average rating

4.75 starsAmazon United States average 4.42 stars

Average reviews

20,114per listing

Listings tracked

8

The brands on the shelf have sold for 100 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

100 months