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Diaper Bags Refill

Maybe

Buyers convert on 13.3% of searches. But the top 5 brands take 100% of clicks, so Diaper Bags Refill is a Maybe.

Flapen Score
53
53 / 100
Top 16% of 2,472 Baby Products niches · +9 vs the category median of 44
Market size
$2.4M/yr682K searches / yr
90-day growth
+11.3%search demand this quarter
Competition
75%top-5 click share · 5 brands · 48 sellers

Flapen Score

Diaper Bags Refill against its category

The dotted line is the Baby Products average. Past it, Diaper Bags Refill is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diaper Bags Refill market on Amazon at a glance

Shoppers on Amazon United States searched for Diaper Bags Refill 682K times last year and spent an estimated $2.4M. All 5 brands take every click. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 682K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months
682K
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
13.3%
Market size, estimated
$2.4Ma year
Peak month
July1.3× the quietest month
Top search term
munchkin diaper pail refill bags309K searches a year

02 · Price

A sale here is worth $26.59.

Listings sell for $26.59 on average, from $4.39 to $125.39. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At $26.59 that is $133K to $160K a year per listing.

Average price
$26.59inside the $15 to $100 sweet spot
Price range
$4.39–$125.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
5,000–6,000
Revenue per listing a year
$133K–$160K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #15 within Diapering. It carries 12,297 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#15in Diapering
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
12,297per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Diaper Bags Refill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 190%
  • Brand 23%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Diaper Bags Refill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '24Spike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Diaper Bags Refill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • munchkin diaper pail refill bags309K/yr
  • munchkin diaper pail167K/yr
  • munchkin step diaper pail27K/yr
  • munchkin diaper pail refills15K/yr
  • munchkin diaper bags22K/yr
  • arm and hammer diaper bags21K/yr
  • arm and hammer diaper pail refills18K/yr
  • diaper bag refill13K/yr
  • diaper bags refill15K/yr
  • munchkin snap seal and toss refill bags9K/yr

Reviews and returns

What reviews say buyers love and hate about Diaper Bags Refill

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Smell”
20%of negative reviews mention “Smell”
0.9%of orders come back
“odor is unbearable”
A buyer, on “Smell”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Diaper Bags Refill questions

Answered from the same tracked data.