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Dekor Plus Diaper Pail Refills

Maybe

Buyers convert on 20.9% of searches. But demand is soft, at -26.1% this quarter, so Dekor Plus Diaper Pail Refills is a Maybe.

Flapen Score
50
50 / 100
Top 25% of 2,472 Baby Products niches · +6 vs the category median of 44
Market size
$338K/yr67K searches / yr
90-day growth
-26.1%search demand this quarter
Competition
67%top-5 click share · 11 brands · 19 sellers

Flapen Score

Dekor Plus Diaper Pail Refills against its category

The dotted line is the Baby Products average. Past it, Dekor Plus Diaper Pail Refills is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dekor Plus Diaper Pail Refills market on Amazon at a glance

Shoppers on Amazon United States searched for Dekor Plus Diaper Pail Refills 67K times last year and spent an estimated $338K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 20.9% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $338K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-26.1%
Conversion, latest week
20.9%
Market size, estimated
$338Ka year
Peak month
December4.7× the quietest month
Top search term
dekor plus diaper pail refills34K searches a year

02 · Price

A sale here is worth $23.99.

Listings sell for $23.99 on average, from $10.33 to $43.69. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $23.99 that is $12K to $18K a year per listing.

Average price
$23.99inside the $15 to $100 sweet spot
Price range
$10.33–$43.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$12K–$18K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #62 within Diapering. It carries 3,676 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#62in Diapering
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
3,676per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Dekor Plus Diaper Pail Refills products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 flat

Sellers

19

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

12%

  • Brand 134%
  • Brand 230%
  • Brand 39%
  • Brand 45%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (5 brands, 12%)

Demand

Dekor Plus Diaper Pail Refills search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Dekor Plus Diaper Pail Refills search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dekor plus diaper pail refills34K/yr
  • dekor plus diaper pail refill bags9K/yr
  • diaper dekor plus refills6K/yr
  • decor plus diaper refill bags3K/yr
  • dekor plus refill bags15K/yr

Reviews and returns

What reviews say buyers love and hate about Dekor Plus Diaper Pail Refills

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Smell”
44%of negative reviews mention “Smell”
1.0%of orders come back
“These have an artificial smell that stinks my daughter's nursery up”
A buyer, on “Smell”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Dekor Plus Diaper Pail Refills questions

Answered from the same tracked data.