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Dekor Classic Diaper Pail Refills

Maybe

Buyers convert on 17.9% of searches. But the top 5 brands take 95% of clicks, so Dekor Classic Diaper Pail Refills is a Maybe.

Flapen Score
50
50 / 100
Top 25% of 2,472 Baby Products niches · +6 vs the category median of 44
Market size
$767K/yr198K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
69%top-5 click share · 8 brands · 16 sellers

Flapen Score

Dekor Classic Diaper Pail Refills against its category

The dotted line is the Baby Products average. Past it, Dekor Classic Diaper Pail Refills is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dekor Classic Diaper Pail Refills market on Amazon at a glance

Shoppers on Amazon United States searched for Dekor Classic Diaper Pail Refills 198K times last year and spent an estimated $767K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 17.9% of those searches ended in a purchase.

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $767K a year.

Searches, last 12 months
198K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
17.9%
Market size, estimated
$767Ka year
Peak month
January2.1× the quietest month
Top search term
dekor diaper pail refill bags130K searches a year

02 · Price

A sale here is worth $21.67.

Listings sell for $21.67 on average, from $10.64 to $43.69. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $21.67 that is $33K to $43K a year per listing.

Average price
$21.67inside the $15 to $100 sweet spot
Price range
$10.64–$43.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$33K–$43K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #40 within Diapering. It carries 4,192 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#40in Diapering
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
4,192per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Dekor Classic Diaper Pail Refills products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

16

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

3%

  • Brand 143%
  • Brand 237%
  • Brand 310%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Dekor Classic Diaper Pail Refills search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Dekor Classic Diaper Pail Refills search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dekor diaper pail refill bags130K/yr
  • dekor classic diaper pail refills18K/yr
  • diaper dekor refills9K/yr
  • dekor diaper pail refills5K/yr
  • babyfeel diaper pail refills5K/yr
  • dekor classic diaper pail refill bags4K/yr
  • dekor diaper pail bags6K/yr
  • decor diaper pail refill bags6K/yr
  • baby feel diaper refill dekor3K/yr
  • dekor refill bags6K/yr

Reviews and returns

What reviews say buyers love and hate about Dekor Classic Diaper Pail Refills

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
35%of negative reviews mention “Size-Overall”
1.4%of orders come back
“Didn't fit as advertised”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dekor Classic Diaper Pail Refills questions

Answered from the same tracked data.