Dad Diaper Bag

Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.

Searches, last 12 months

227K

Growth, 90 days vs prior 90

+3.6%

Conversion, latest week

0.8%

Market size, estimated

$105Ka year

Peak month

February1.7× the quietest month

Top search term

tactical diaper bag69K searches a year

Listings sell for $59.35 on average, from $10.12 to $180.97. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $59.35 that is $0 to $6K a year per listing.

Average price

$59.35inside the $15 to $100 sweet spot

Price range

$10.12–$180.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

5.9%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #123 within Diapering. It carries 3,466 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

9.1%

Average rank

#123in Diapering

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

3,466per listing

Listings tracked

34

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months