Custom Name Sign
FailBuyers convert on only 0.7% of searches, so Custom Name Sign is a Fail.
- Flapen Score
- 47 / 100Top 37% of 2,472 Baby Products niches · +3 vs the category median of 4447
- Market size
- $523K/yr1.4M searches / yr
- 90-day growth
- -3.3%search demand this quarter
- Competition
- 67%top-5 click share · 9 brands · 15 sellers
Flapen Score
Custom Name Sign against its category
The dotted line is the Baby Products average. Past it, Custom Name Sign is stronger. Inside it, weaker.
Market
The Custom Name Sign market on Amazon at a glance
Shoppers on Amazon United States searched for Custom Name Sign 1.4M times last year and spent an estimated $523K. The top 5 brands take 91% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $523K a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- -3.3%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $523Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- name sign166K searches a year
02 · Price
A sale here is worth $55.23.
Listings sell for $55.23 on average, from $13.90 to $171.95. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $55.23 that is $6K to $14K a year per listing.
- Average price
- $55.23inside the $15 to $100 sweet spot
- Price range
- $13.90–$171.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $6K–$14K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 6% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #890 within Décor. It carries 1,081 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 6%
- Out of stock, average day
- 0.0%
- Average rank
- #890in Décor
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 1,081per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Custom Name Sign products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Personalized Wooden Name Sign for Nursery Wall Letters Custom Baby Name Sign for Wall Room Decor
- Price
- $36.70
- Rating
- 4.5/5
- Reviews
- 2,978
- Age
- 7y ago

Personalized Custom Wood Name Sign Nursery Name Signs Family Wooden Baby Name Signs Choice of Size & Fonts!
- Price
- $55.06
- Rating
- 4.4/5
- Reviews
- 3,697
- Age
- 4y ago

First and Middle Name Signs for Nursery Wooden Name Signs for Kids Room Personalized Name Sign
- Price
- $42.93
- Rating
- 4.6/5
- Reviews
- 449
- Age
- 2y ago

Personalized Name Sign for Nursery - Custom Wooden Name Signs for Kids Room Personalized Nursery Name Sign - Perfect Kids Room Decor Wall Name Decoration & Wedding signs Family Name Signs
- Price
- $52.91
- Rating
- 4.1/5
- Reviews
- 161
- Age
- 1y ago

OBTAIN Custom Neon Signs Neon Sign Customizable for Wall Decor Personalized Neon Sign for Wedding Birthday Party Gift Party Bar Game Room Home Business Shop Name Logo Neon Sign
- Price
- $50.93
- Rating
- 4.4/5
- Reviews
- 2,120
- Age
- 3y ago
Trending
estimated 90-day click momentum
Personalized Name Sign for Nursery - Custom Wooden Baby Name Sign for Kids Room Wall Decor First & Middle Name Includes Double-Sided Tape Wedding signs & Family Name Signs
- Price
- $58.05
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 4mo ago

Personalized Name Sign for Nursery - Custom Wooden Name Signs for Kids Room Personalized Nursery Name Sign - Perfect Baby Room Decor Wall Name Decoration & Wedding signs Family Name Signs
- Price
- $52.22
- Rating
- 3.9/5
- Reviews
- 15
- Age
- 5mo ago

Personalized Name Sign for Nursery - Custom Wooden Name Signs for Kids Room Personalized Nursery Name Sign - Perfect Baby Room Decor Wall Name Decoration & Wedding signs Family Name Signs
- Price
- $53.06
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 1y ago

Personalized Custom Wood Name Sign Nursery Name Signs Family Wooden Baby Name Signs Choice of Size & Fonts!
- Price
- $55.06
- Rating
- 4.4/5
- Reviews
- 3,697
- Age
- 4y ago

Boao Personalized Name Wall Decal Large Cursive Letter Stickers Big Alphabet Custom Stickers Nursery Wall Decal for Backdrop Bedside Bedroom Home Classroom DIY Craft(Classic Gold Regular)
- Price
- $13.90
- Rating
- 4.1/5
- Reviews
- 116
- Age
- 1y ago
Newest
by launch date
Personalized Name Sign for Nursery - Custom Wooden Baby Name Sign for Kids Room Wall Decor First & Middle Name Includes Double-Sided Tape Wedding signs & Family Name Signs
- Price
- $58.05
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 4mo ago

Personalized Name Sign for Nursery - Custom Wooden Name Signs for Kids Room Personalized Nursery Name Sign - Perfect Baby Room Decor Wall Name Decoration & Wedding signs Family Name Signs
- Price
- $52.22
- Rating
- 3.9/5
- Reviews
- 15
- Age
- 5mo ago

Personalized Name Sign for Nursery - Custom Wooden Name Signs for Kids Room Personalized Nursery Name Sign - Perfect Baby Room Decor Wall Name Decoration & Wedding signs Family Name Signs
- Price
- $53.06
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 1y ago

Boao Personalized Name Wall Decal Large Cursive Letter Stickers Big Alphabet Custom Stickers Nursery Wall Decal for Backdrop Bedside Bedroom Home Classroom DIY Craft(Classic Gold Regular)
- Price
- $13.90
- Rating
- 4.1/5
- Reviews
- 116
- Age
- 1y ago

Personalized Name Sign for Nursery - Custom Wooden Name Signs for Kids Room Personalized Nursery Name Sign - Perfect Baby Decor Wall Name Decoration & Wedding signs Family Name Signs
- Price
- $51.73
- Rating
- 4.4/5
- Reviews
- 94
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
15
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
6%
- Woodland41%
- Generic22%
- KALOTOYS18%
- OBTAIN5%
- Professional Artwork4%
- Hickory Hollow Designs3%
- Open — no brand owns it (3 brands, 6%)
Demand
Custom Name Sign search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Custom Name Sign search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- name sign166K/yr
- custom name sign153K/yr
- name sign for nursery115K/yr
- nombres personalizados para decorar81K/yr
- nursery name sign63K/yr
- name signs for kids room78K/yr
- wooden name sign56K/yr
- name wall decor55K/yr
- personalized name sign62K/yr
- nombre personalizado para pared36K/yr
Reviews and returns
What reviews say buyers love and hate about Custom Name Sign
We read the reviews and the return reasons for every product selling here.
“Really small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Custom Name Sign questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









