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Cucumber Baby Wipes

Fail

The top 5 brands take 100% of clicks, so Cucumber Baby Wipes is a Fail.

Flapen Score
37
37 / 100
Ranks 1,842 of 2,472 Baby Products niches · −7 vs the category median of 44
Market size
$123K/yr63K searches / yr
90-day growth
+2.8%search demand this quarter
Competition
89%top-5 click share · 5 brands · 162 sellers

Flapen Score

Cucumber Baby Wipes against its category

The dotted line is the Baby Products average. Past it, Cucumber Baby Wipes is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cucumber Baby Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for Cucumber Baby Wipes 63K times last year and spent an estimated $123K. All 5 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
+2.8%
Conversion, latest week
12.3%
Market size, estimated
$123Ka year
Peak month
July1.7× the quietest month
Top search term
cucumber wipes9K searches a year

02 · Price

A sale here is worth $15.90.

Listings sell for $15.90 on average, from $2.70 to $27.99. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $15.90 that is $8K to $12K a year per listing.

Average price
$15.90inside the $15 to $100 sweet spot
Price range
$2.70–$27.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$8K–$12K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Diapering. It carries 53,900 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#51in Diapering
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
53,900per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Cucumber Baby Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

162

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 170%
  • Brand 223%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Cucumber Baby Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.7×

Search terms

Top Cucumber Baby Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cucumber wipes9K/yr
  • baby wipes cucumber9K/yr
  • cucumber baby wipes9K/yr
  • baby wipes cucumber scent3K/yr
  • huggies wipes cucumber4K/yr
  • huggies cucumber baby wipes3K/yr
  • huggies wipes cucumber and green tea5K/yr
  • baby wipes with aloe4K/yr
  • aloe baby wipes3K/yr
  • baby wipes aloe3K/yr

Reviews and returns

What reviews say buyers love and hate about Cucumber Baby Wipes

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Cleaning”
10%of negative reviews mention “Ease Of Cleaning”
0.2%of orders come back
“they don't have anything to clean”
A buyer, on “Ease Of Cleaning”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cucumber Baby Wipes questions

Answered from the same tracked data.