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Crib Skirt

Fail

Buyers convert on only 1.4% of searches, so Crib Skirt is a Fail.

Flapen Score
47
47 / 100
Top 37% of 2,472 Baby Products niches · +3 vs the category median of 44
Market size
$290K/yr756K searches / yr
90-day growth
-5.4%search demand this quarter
Competition
50%top-5 click share · 18 brands · 23 sellers

Flapen Score

Crib Skirt against its category

The dotted line is the Baby Products average. Past it, Crib Skirt is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crib Skirt market on Amazon at a glance

Shoppers on Amazon United States searched for Crib Skirt 756K times last year and spent an estimated $290K. The top 5 brands take 64% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 756K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $290K a year.

Searches, last 12 months
756K
Growth, 90 days vs prior 90
-5.4%
Conversion, latest week
1.4%
Market size, estimated
$290Ka year
Peak month
January1.6× the quietest month
Top search term
crib skirt398K searches a year

02 · Price

A sale here is worth $26.78.

Listings sell for $26.78 on average, from $11.47 to $51.65. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $26.78 that is $7K to $13K a year per listing.

Average price
$26.78inside the $15 to $100 sweet spot
Price range
$11.47–$51.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$7K–$13K
Returns
5.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Bedding. It carries 920 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#15in Bedding
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
920per listing
Listings tracked
37

04 · Newcomers

4 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top Crib Skirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

23

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

50%

Top 20: 83%

Open market

31%

  • Brand 117%
  • Brand 215%
  • Brand 315%
  • Brand 411%
  • Brand 56%
  • Brand 66%

Demand

Crib Skirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Crib Skirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crib skirt398K/yr
  • crib skirt girl72K/yr
  • crib bed skirt49K/yr
  • crib skirt boy49K/yr
  • mini crib skirt32K/yr
  • white crib skirt23K/yr
  • crib dust ruffle17K/yr
  • baby crib skirt15K/yr
  • linen crib skirt10K/yr
  • lace crib skirt8K/yr

Reviews and returns

What reviews say buyers love and hate about Crib Skirt

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Size-Overall”
12%of negative reviews mention “Size-Overall”
5.8%of orders come back
“Slightly big”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Crib Skirt questions

Answered from the same tracked data.