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Crib Mobile

Maybe

Shoppers spend an estimated $1.9M a year here. But prices span $12.22–$1215.42, mostly outside the sweet spot, so Crib Mobile is a Maybe.

Flapen Score
56
56 / 100
Top 9% of 2,472 Baby Products niches · +12 vs the category median of 44
Market size
$1.9M/yr3.4M searches / yr
90-day growth
-10.2%search demand this quarter
Competition
26%top-5 click share · 46 brands · 93 sellers

Flapen Score

Crib Mobile against its category

The dotted line is the Baby Products average. Past it, Crib Mobile is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crib Mobile market on Amazon at a glance

Shoppers on Amazon United States searched for Crib Mobile 3.4M times last year and spent an estimated $1.9M. The top 5 brands take 45% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months
3.4M
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
1.1%
Market size, estimated
$1.9Ma year
Peak month
July1.2× the quietest month
Top search term
crib mobile660K searches a year

02 · Price

A sale here is worth $51.76.

Listings sell for $51.76 on average, from $12.22 to $1215.42. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $51.76 that is $13K to $26K a year per listing.

Average price
$51.76inside the $15 to $100 sweet spot
Price range
$12.22–$1215.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
$13K–$26K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #52 within Décor. It carries 3,521 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
99%
Out of stock, average day
3.2%
Average rank
#52in Décor
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
3,521per listing
Listings tracked
71

04 · Newcomers

6 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
42 months

Products

Top Crib Mobile products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

46 rising

Sellers

93

Top-5 brand share

45%

Top 20: 82%

Top-5 click share

26%

Top 20: 66%

Open market

50%

  • Brand 118%
  • Brand 28%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Crib Mobile search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Crib Mobile search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crib mobile660K/yr
  • baby mobile418K/yr
  • mobile for crib462K/yr
  • baby mobile for crib299K/yr
  • mobile268K/yr
  • baby crib mobile148K/yr
  • crib mobile for girls125K/yr
  • crib toys120K/yr
  • bassinet mobile81K/yr
  • crib accessories107K/yr

Reviews and returns

What reviews say buyers love and hate about Crib Mobile

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Fun/Entertainment Experience”
10%of negative reviews mention “Battery Life”
4.2%of orders come back
“Garbage battery life”
A buyer, on “Battery Life”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Crib Mobile questions

Answered from the same tracked data.