Crib Mattress Topper

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $382K a year.

Searches, last 12 months

253K

Growth, 90 days vs prior 90

-17.5%

Conversion, latest week

3.8%

Market size, estimated

$382Ka year

Peak month

January1.3× the quietest month

Top search term

crib mattress topper104K searches a year

Listings sell for $39.30 on average, from $11.04 to $78.52. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $39.30 that is $20K to $29K a year per listing.

Average price

$39.30inside the $15 to $100 sweet spot

Price range

$11.04–$78.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

500–750

Revenue per listing a year

$20K–$29K

Returns

2.1%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #112 within Bedding. It carries 1,789 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

95%

Out of stock, average day

2.6%

Average rank

#112in Bedding

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

1,789per listing

Listings tracked

20

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

50 months