Crib Mattress

Shoppers searched for this 5.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11.6M a year.

Searches, last 12 months

5.4M

Growth, 90 days vs prior 90

-12.1%

Conversion, latest week

2.7%

Market size, estimated

$11.6Ma year

Peak month

July1.3× the quietest month

Top search term

crib mattress2.7M searches a year

Listings sell for $80.63 on average, from $30.40 to $292.24. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At $80.63 that is $403K to $484K a year per listing.

Average price

$80.63inside the $15 to $100 sweet spot

Price range

$30.40–$292.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

5,000–6,000

Revenue per listing a year

$403K–$484K

Returns

2.1%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Bedding. It carries 5,138 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

93%

Out of stock, average day

0.0%

Average rank

#22in Bedding

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

5,138per listing

Listings tracked

30

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

43 months