Crib Comforter
FailBuyers convert on only 0.7% of searches, so Crib Comforter is a Fail.
- Flapen Score
- 44 / 100Ranks 1,202 of 2,472 Baby Products niches · on the category median44
- Market size
- $43K/yr178K searches / yr
- 90-day growth
- -22.8%search demand this quarter
- Competition
- 34%top-5 click share · 39 brands · 42 sellers
Flapen Score
Crib Comforter against its category
The dotted line is the Baby Products average. Past it, Crib Comforter is stronger. Inside it, weaker.
Market
The Crib Comforter market on Amazon at a glance
Shoppers on Amazon United States searched for Crib Comforter 178K times last year and spent an estimated $43K. The top 5 brands take 58% of clicks. Demand peaks in Oct–Nov. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.
- Searches, last 12 months
- 178K
- Growth, 90 days vs prior 90
- -22.8%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $43Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- crib comforter87K searches a year
02 · Price
A sale here is worth $32.97.
Listings sell for $32.97 on average, from $7.66 to $93.75. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $32.97 that is $0 to $3K a year per listing.
- Average price
- $32.97inside the $15 to $100 sweet spot
- Price range
- $7.66–$93.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #80 within Bedding. It carries 4,064 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 3.7%
- Average rank
- #80in Bedding
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 4,064per listing
- Listings tracked
- 68
04 · Newcomers
3 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Crib Comforter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
39 rising
Sellers
42
Top-5 brand share
58%
Top 20: 91%
Top-5 click share
34%
Top 20: 65%
Open market
36%
- Brand 123%
- Brand 211%
- Brand 310%
- Brand 48%
- Brand 57%
- Brand 65%
Demand
Crib Comforter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
Search terms
Top Crib Comforter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- crib comforter87K/yr
- baby comforter40K/yr
- toddler duvet17K/yr
- baby crib comforter11K/yr
- small comforter8K/yr
- crib duvet9K/yr
- baby duvet5K/yr
- baby comforters for crib890/yr
Reviews and returns
What reviews say buyers love and hate about Crib Comforter
We read the reviews and the return reasons for every product selling here.
“I expected it to be a bit thicker”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Crib Comforter questions
Answered from the same tracked data.









