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Crib Accessories

Fail

Buyers convert on only 1.3% of searches, so Crib Accessories is a Fail.

Flapen Score
49
49 / 100
Top 29% of 2,472 Baby Products niches · +5 vs the category median of 44
Market size
$1.2M/yr2.5M searches / yr
90-day growth
-10.7%search demand this quarter
Competition
46%top-5 click share · 14 brands · 60 sellers

Flapen Score

Crib Accessories against its category

The dotted line is the Baby Products average. Past it, Crib Accessories is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crib Accessories market on Amazon at a glance

Shoppers on Amazon United States searched for Crib Accessories 2.5M times last year and spent an estimated $1.2M. The top 5 brands take 82% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
2.5M
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
1.3%
Market size, estimated
$1.2Ma year
Peak month
August1.6× the quietest month
Top search term
crib liner254K searches a year

02 · Price

A sale here is worth $35.95.

Listings sell for $35.95 on average, from $8.31 to $63.80. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $35.95 that is $45K to $54K a year per listing.

Average price
$35.95inside the $15 to $100 sweet spot
Price range
$8.31–$63.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
$45K–$54K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #122 within Bedding. It carries 7,533 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
82%
Out of stock, average day
0.0%
Average rank
#122in Bedding
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
7,533per listing
Listings tracked
33

04 · Newcomers

4 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
43 months

Products

Top Crib Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

60

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

16%

  • Brand 156%
  • Brand 211%
  • Brand 39%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (8 brands, 16%)

Demand

Crib Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Crib Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crib liner254K/yr
  • crib bummer pads169K/yr
  • baby crib bumperpad170K/yr
  • crib bumper215K/yr
  • crib bumpers569K/yr
  • mesh crib liner142K/yr
  • crib protector for sides121K/yr
  • crib padding for sides142K/yr
  • crib mesh liner106K/yr
  • trenzas para cuna de bebe82K/yr

Reviews and returns

What reviews say buyers love and hate about Crib Accessories

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Size-Overall”
3.5%of orders come back
“It is a little bigger”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Crib Accessories questions

Answered from the same tracked data.