- Flapen Score
- 45 / 100Top 45% of 2,472 Baby Products niches · +1 vs the category median of 4445
- Market size
- $7.1M/yr14.0M searches / yr
- 90-day growth
- -12.4%search demand this quarter
- Competition
- 36%top-5 click share · 14 brands · 23 sellers
Flapen Score
Crib against its category
The dotted line is the Baby Products average. Past it, Crib is stronger. Inside it, weaker.
Market
The Crib market on Amazon at a glance
Shoppers on Amazon United States searched for Crib 14.0M times last year and spent an estimated $7.1M. The top 5 brands take 86% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 14.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.1M a year.
- Searches, last 12 months
- 14.0M
- Growth, 90 days vs prior 90
- -12.4%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $7.1Ma year
- Peak month
- July1.3× the quietest month
- Top search term
- crib3.8M searches a year
02 · Price
A sale here is worth $180.05.
Listings sell for $180.05 on average, from $75.40 to $432.43. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $180.05 that is $90K to $135K a year per listing.
- Average price
- $180.05above the $15 to $100 sweet spot
- Price range
- $75.40–$432.43
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $90K–$135K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #14 within Furniture. It carries 3,424 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 96%
- Out of stock, average day
- 1.3%
- Average rank
- #14in Furniture
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 3,424per listing
- Listings tracked
- 49
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Crib products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
14 flat
Sellers
23
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
36%
Top 20: 68%
Open market
11%
- Brand 140%
- Brand 224%
- Brand 316%
- Brand 43%
- Brand 53%
- Brand 63%
- Open — no brand owns it (8 brands, 11%)
Demand
Crib search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Crib search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- crib3.8M/yr
- baby crib3.1M/yr
- mini crib1.4M/yr
- cunas para bebes1.1M/yr
- baby bed948K/yr
- cribs695K/yr
- baby cribs551K/yr
- convertible crib358K/yr
- cunas para bebes 4 en 1 modernas273K/yr
- graco crib195K/yr
Reviews and returns
What reviews say buyers love and hate about Crib
We read the reviews and the return reasons for every product selling here.
“It is a little tricky to assemble”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Crib questions
Answered from the same tracked data.









