- Flapen Score
- 45 / 100Top 45% of 2,472 Baby Products niches · +1 vs the category median of 4445
- Market size
- $7.1M/yr14.0M searches / yr
- 90-day growth
- -12.4%search demand this quarter
- Competition
- 36%top-5 click share · 14 brands · 23 sellers
Flapen Score
Crib against its category
The dotted line is the Baby Products average. Past it, Crib is stronger. Inside it, weaker.
Market
The Crib market on Amazon at a glance
Shoppers on Amazon United States searched for Crib 14.0M times last year and spent an estimated $7.1M. The top 5 brands take 86% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 14.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.1M a year.
- Searches, last 12 months
- 14.0M
- Growth, 90 days vs prior 90
- -12.4%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $7.1Ma year
- Peak month
- July1.3× the quietest month
- Top search term
- crib3.8M searches a year
02 · Price
A sale here is worth $180.05.
Listings sell for $180.05 on average, from $75.40 to $432.43. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $180.05 that is $90K to $135K a year per listing.
- Average price
- $180.05above the $15 to $100 sweet spot
- Price range
- $75.40–$432.43
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $90K–$135K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #14 within Furniture. It carries 3,424 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 96%
- Out of stock, average day
- 1.3%
- Average rank
- #14in Furniture
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 3,424per listing
- Listings tracked
- 49
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Crib products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dream On Me Synergy 5-in-1 Convertible Full-Size Baby Crib with Toddler Day & Full Bed Conversion in White GreenGuard Gold & BSA 3 Mattress Heights Sustainable Pinewood
- Price
- $116.38
- Rating
- 4.4/5
- Reviews
- 9,128
- Age
- 12y ago

Graco Benton 5-in-1 Convertible Crib GREENGUARD Gold Certified Converts from Baby Crib to Toddler Bed Daybed and Full-Size Bed Fits Standard Full-Size Crib Mattress (White)
- Price
- $175.07
- Rating
- 4.6/5
- Reviews
- 9,494
- Age
- 12y ago

Delta Children Essex 4-in-1 Convertible Baby Crib Bianca White with Natural Legs
- Price
- $163.91
- Rating
- 4.7/5
- Reviews
- 4,408
- Age
- 6y ago

Delta Children Perry 6-in-1 Convertible Crib - Greenguard Gold Certified Bianca White
- Price
- $244.05
- Rating
- 4.7/5
- Reviews
- 1,322
- Age
- 4y ago

Dream On Me Synergy 5-in-1 Convertible Full-Size Baby Crib with Toddler Day & Full Bed Conversion in Espresso GreenGuard Gold & BSA 3 Mattress Heights Sustainable Pinewood
- Price
- $118.03
- Rating
- 4.4/5
- Reviews
- 9,128
- Age
- 12y ago
Trending
estimated 90-day click momentum
Graco Hadley 5-in-1 Convertible Crib with Drawer GREENGUARD Gold Certified Fits Standard Crib Mattress Converts to Toddler Bed Daybed and Full Bed 4 Adjustable Mattress Heights (Driftwood)
- Price
- $279.50
- Rating
- 4.6/5
- Reviews
- 3,527
- Age
- 1y ago

Oxford Baby North Bay 4-in-1 Convertible Crib Snow White GreenGuard Gold Certified
- Price
- $181.65
- Rating
- 4.7/5
- Reviews
- 586
- Age
- 4y ago

Dream On Me Synergy 5-in-1 Convertible Full-Size Baby Crib with Toddler Day & Full Bed Conversion in Espresso GreenGuard Gold & BSA 3 Mattress Heights Sustainable Pinewood
- Price
- $118.03
- Rating
- 4.4/5
- Reviews
- 9,128
- Age
- 12y ago

Delta Children Essex 4-in-1 Convertible Crib - Greenguard Gold Certified Chestnut
- Price
- $188.44
- Rating
- 4.7/5
- Reviews
- 4,408
- Age
- 1y ago

Soobaby 3 in 1 Baby Crib Bassinet Bedside Crib Adjustable Portable Bed for Infant Baby Newborn Must Have Bed Khaki
- Price
- $148.89
- Rating
- 4.6/5
- Reviews
- 678
- Age
- 4y ago
Newest
by launch date
Delta Children Essex 4-in-1 Convertible Crib - Greenguard Gold Certified Chestnut
- Price
- $188.44
- Rating
- 4.7/5
- Reviews
- 4,408
- Age
- 1y ago

Graco Hadley 5-in-1 Convertible Crib with Drawer GREENGUARD Gold Certified Fits Standard Crib Mattress Converts to Toddler Bed Daybed and Full Bed 4 Adjustable Mattress Heights (Driftwood)
- Price
- $279.50
- Rating
- 4.6/5
- Reviews
- 3,527
- Age
- 1y ago

MAMAZING EvoNest 6 in 1 Convertible Baby Crib with Wheels GREENGUARD Gold Certified 4 Adjustable Mattress Heights 100% New Zealand Pine Wood Portable Mini Cribs for Small Spaces Washed Natural
- Price
- $182.22
- Rating
- 4.5/5
- Reviews
- 205
- Age
- 1y ago

Delta Children Milano 4-in-1 Convertible Crib - Greenguard Gold Certified Grassy Glen
- Price
- $166.05
- Rating
- 4.6/5
- Reviews
- 107
- Age
- 1y ago

Dream On Me Owen 5-in-1 Convertible Full-Size Baby Crib in Matte Black GreenGuard Gold & BSA Converts to Toddler Day & Full-Size Bed Non-Toxic Paint Safe Sleep Environment
- Price
- $142.72
- Rating
- 4.7/5
- Reviews
- 412
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
14 flat
Sellers
23
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
36%
Top 20: 68%
Open market
11%
- Dream On Me40%
- Delta Children24%
- Graco16%
- Oxford Baby3%
- Pamo babe3%
- DaVinci3%
- Open — no brand owns it (8 brands, 11%)
Demand
Crib search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Crib search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- crib3.8M/yr
- baby crib3.1M/yr
- mini crib1.4M/yr
- cunas para bebes1.1M/yr
- baby bed948K/yr
- cribs695K/yr
- baby cribs551K/yr
- convertible crib358K/yr
- cunas para bebes 4 en 1 modernas273K/yr
- graco crib195K/yr
Reviews and returns
What reviews say buyers love and hate about Crib
We read the reviews and the return reasons for every product selling here.
“It is a little tricky to assemble”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Crib questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









