Cradle Mattress
FailThe top 5 brands take 95% of clicks, so Cradle Mattress is a Fail.
- Flapen Score
- 40 / 100Ranks 1,569 of 2,472 Baby Products niches · −4 vs the category median of 4440
- Market size
- $86K/yr40K searches / yr
- 90-day growth
- -4.7%search demand this quarter
- Competition
- 75%top-5 click share · 7 brands · 9 sellers
Flapen Score
Cradle Mattress against its category
The dotted line is the Baby Products average. Past it, Cradle Mattress is stronger. Inside it, weaker.
Market
The Cradle Mattress market on Amazon at a glance
Shoppers on Amazon United States searched for Cradle Mattress 40K times last year and spent an estimated $86K. The top 5 brands take 95% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- -4.7%
- Conversion, latest week
- 4.5%
- Market size, estimated
- $86Ka year
- Peak month
- August1.7× the quietest month
- Top search term
- cradle mattress19K searches a year
02 · Price
A sale here is worth $47.87.
Listings sell for $47.87 on average, from $12.73 to $97.22. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $47.87 that is $0 to $5K a year per listing.
- Average price
- $47.87inside the $15 to $100 sweet spot
- Price range
- $12.73–$97.22
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #22 within Bedding. It carries 1,144 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 50%
- Out of stock, average day
- 9.1%
- Average rank
- #22in Bedding
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 1,144per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Cradle Mattress products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dream On Me Luna Haven 2 Cradle Mattress Lightweight Firm Polyester Fiber Core Waterproof & Easy-Clean Stain & Odor Resistant Greenguard Gold and BSA Certified (36 L x 18 W x 2 H)
- Price
- $29.60
- Rating
- 4.7/5
- Reviews
- 2,102
- Age
- 15y ago

First Essentials Baby Bassinet Mattress Pad (Rectangle 18X36) for Newborn Comfort Breathable Easy Clean Hypoallergenic Waterproof Made in USA
- Price
- $39.47
- Rating
- 4.6/5
- Reviews
- 139
- Age
- 3y ago

ABABY REFRESH Custom Size Cradle Baby Mattress and Bassinet Mattress Firm Foam Baby Bed with Waterproof Vinyl Cover Non-Toxic Hypoallergenic Cushion Pad Replacement for Infant Bed
- Price
- $72.13
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 1y ago

Cradle Bassinet Mattress Pad Cover for 36 18 Standard Cradle Mattress Ultra Soft Microfiber Surface and Extra Waterproof Layer Washer & Dryer Friendly
- Price
- $16.09
- Rating
- 4.8/5
- Reviews
- 884
- Age
- 7y ago

Ababy Custom Size Baby Bassinet & Cradle Mattress Pad Firm Foam Bamboo Cover Water-Resistant
- Price
- $97.22
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 3mo ago
Trending
estimated 90-day click momentum
Ababy Bassinet & Cradle Mattress Water-Resistant Bamboo Cover Firm Polyurethane Foam Core Structured Corners & Reinforced Edges Breathable Infant Toddler Mattress Replacement Pad (36x18x2)
- Price
- $85.46
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Ababy Custom Size Baby Mattress for Bassinet & Cradle Firm Polyurethane Foam Cushion Pad Infant Bed Replacement Waterproof Vinyl Cover Reinforced Edges & Structured Corners
- Price
- $84.92
- Rating
- 2.5/5
- Reviews
- 2
- Age
- 3mo ago

Ababy Custom Size Baby Bassinet & Cradle Mattress Pad Firm Foam Bamboo Cover Water-Resistant
- Price
- $97.22
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 3mo ago

American Baby Company 3 Pack 100% Natural Cotton Fitted Cradle/Bassinet Sheets 36 x 18 - Soft Breathable & Hypoallergenic Bed Sheets Blue/Gray/White Neutral for Boys & Girls
- Price
- $12.73
- Rating
- 4.7/5
- Reviews
- 1,886
- Age
- 4y ago

Waterproof Cradle Bassinet Mattress Protector Fit for 36 18 Standard Cradle Bassinet Mattress Ultra Soft Breathable 2 Pack Washer & Dryer
- Price
- $18.68
- Rating
- 4.6/5
- Reviews
- 6,981
- Age
- 7y ago
Newest
by launch date
Ababy Bassinet & Cradle Mattress Water-Resistant Bamboo Cover Firm Polyurethane Foam Core Structured Corners & Reinforced Edges Breathable Infant Toddler Mattress Replacement Pad (36x18x2)
- Price
- $85.46
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Ababy Custom Size Baby Bassinet & Cradle Mattress Pad Firm Foam Bamboo Cover Water-Resistant
- Price
- $97.22
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 3mo ago

Ababy Custom Size Baby Mattress for Bassinet & Cradle Firm Polyurethane Foam Cushion Pad Infant Bed Replacement Waterproof Vinyl Cover Reinforced Edges & Structured Corners
- Price
- $84.92
- Rating
- 2.5/5
- Reviews
- 2
- Age
- 3mo ago

ABABY REFRESH Custom Size Cradle Baby Mattress and Bassinet Mattress Firm Foam Baby Bed with Waterproof Vinyl Cover Non-Toxic Hypoallergenic Cushion Pad Replacement for Infant Bed
- Price
- $72.13
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 1y ago

Cradle Baby Mattress and Bassinet Mattress 18x36 2-Inch Firm Foam Baby Bed with Waterproof Vinyl Cover Non-Toxic Hypoallergenic Cushion Pad Replacement for Infant Bed (Multiple Standard Sizes)
- Price
- $49.65
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
9
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
2%
- Dream On Me39%
- Biloban19%
- ABABY.COM13%
- First Essentials13%
- ABABY REFRESH11%
- American Baby Company3%
- Open — no brand owns it (1 brand, 2%)
Demand
Cradle Mattress search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Cradle Mattress search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cradle mattress19K/yr
- cradle mattress 18 x 36 for wooden cradle11K/yr
- cradle mattress 18 x 366K/yr
- baby cradle mattress3K/yr
Reviews and returns
What reviews say buyers love and hate about Cradle Mattress
We read the reviews and the return reasons for every product selling here.
“Expensive decoration”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cradle Mattress questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









