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Cradle Mattress

Fail

The top 5 brands take 95% of clicks, so Cradle Mattress is a Fail.

Flapen Score
40
40 / 100
Ranks 1,569 of 2,472 Baby Products niches · −4 vs the category median of 44
Market size
$86K/yr40K searches / yr
90-day growth
-4.7%search demand this quarter
Competition
75%top-5 click share · 7 brands · 9 sellers

Flapen Score

Cradle Mattress against its category

The dotted line is the Baby Products average. Past it, Cradle Mattress is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cradle Mattress market on Amazon at a glance

Shoppers on Amazon United States searched for Cradle Mattress 40K times last year and spent an estimated $86K. The top 5 brands take 95% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-4.7%
Conversion, latest week
4.5%
Market size, estimated
$86Ka year
Peak month
August1.7× the quietest month
Top search term
cradle mattress19K searches a year

02 · Price

A sale here is worth $47.87.

Listings sell for $47.87 on average, from $12.73 to $97.22. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $47.87 that is $0 to $5K a year per listing.

Average price
$47.87inside the $15 to $100 sweet spot
Price range
$12.73–$97.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #22 within Bedding. It carries 1,144 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
50%
Out of stock, average day
9.1%
Average rank
#22in Bedding
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
1,144per listing
Listings tracked
12

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Cradle Mattress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

9

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

2%

  • Brand 139%
  • Brand 219%
  • Brand 313%
  • Brand 413%
  • Brand 511%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Cradle Mattress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Cradle Mattress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cradle mattress19K/yr
  • cradle mattress 18 x 36 for wooden cradle11K/yr
  • cradle mattress 18 x 366K/yr
  • baby cradle mattress3K/yr

Reviews and returns

What reviews say buyers love and hate about Cradle Mattress

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Value For Money”
3.6%of orders come back
“Expensive decoration”
A buyer, on “Value For Money”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Cradle Mattress questions

Answered from the same tracked data.