Cradle Cap Shampoo

Shoppers searched for this 575K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

575K

Growth, 90 days vs prior 90

-8.7%

Conversion, latest week

11.9%

Market size, estimated

$1.4Ma year

Peak month

June1.4× the quietest month

Top search term

cradle cap shampoo117K searches a year

Listings sell for $20.78 on average, from $12.81 to $42.63. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $20.78 that is $62K to $83K a year per listing.

Average price

$20.78inside the $15 to $100 sweet spot

Price range

$12.81–$42.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

3,000–4,000

Revenue per listing a year

$62K–$83K

Returns

1.3%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #374 within Baby Care. It carries 9,891 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#374in Baby Care

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

9,891per listing

Listings tracked

12

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

67 months