Cradle Cap Oil

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $170K a year.

Searches, last 12 months

77K

Growth, 90 days vs prior 90

-13.6%

Conversion, latest week

12.5%

Market size, estimated

$170Ka year

Peak month

June1.7× the quietest month

Top search term

earth mama baby oil10K searches a year

Listings sell for $17.78 on average, from $2.89 to $42.63. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $17.78 that is $9K to $13K a year per listing.

Average price

$17.78inside the $15 to $100 sweet spot

Price range

$2.89–$42.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

500–750

Revenue per listing a year

$9K–$13K

Returns

1.0%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Baby Care. It carries 4,774 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#71in Baby Care

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

4,774per listing

Listings tracked

13

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

88 months