Cradle Cap Brush

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

-20.6%

Conversion, latest week

9.6%

Market size, estimated

$2.8Ma year

Peak month

February1.9× the quietest month

Top search term

cradle cap brush518K searches a year

Listings sell for $15.11 on average, from $5.01 to $42.63. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At $15.11 that is $121K to $151K a year per listing.

Average price

$15.11inside the $15 to $100 sweet spot

Price range

$5.01–$42.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

8,000–10,000

Revenue per listing a year

$121K–$151K

Returns

1.5%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #146 within Baby Care. It carries 7,322 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

95%

Out of stock, average day

0.0%

Average rank

#146in Baby Care

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

7,322per listing

Listings tracked

19

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

57 months