Cotton Wipes
FailThe top 5 brands take 92% of clicks, so Cotton Wipes is a Fail.
- Flapen Score
- 48 / 100Top 33% of 2,472 Baby Products niches · +4 vs the category median of 4448
- Market size
- $254K/yr141K searches / yr
- 90-day growth
- +13.2%search demand this quarter
- Competition
- 75%top-5 click share · 9 brands · 15 sellers
Flapen Score
Cotton Wipes against its category
The dotted line is the Baby Products average. Past it, Cotton Wipes is stronger. Inside it, weaker.
Market
The Cotton Wipes market on Amazon at a glance
Shoppers on Amazon United States searched for Cotton Wipes 141K times last year and spent an estimated $254K. The top 5 brands take 92% of clicks. Demand peaks in Mar–Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 9.2% of those searches ended in a purchase.
Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $254K a year.
- Searches, last 12 months
- 141K
- Growth, 90 days vs prior 90
- +13.2%
- Conversion, latest week
- 9.2%
- Market size, estimated
- $254Ka year
- Peak month
- March1.6× the quietest month
- Top search term
- cotton wipes31K searches a year
02 · Price
A sale here is worth $19.69.
Listings sell for $19.69 on average, from $2.99 to $36.61. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At $19.69 that is $39K to $49K a year per listing.
- Average price
- $19.69inside the $15 to $100 sweet spot
- Price range
- $2.99–$36.61
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $39K–$49K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #82 within Diapering. It carries 4,970 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #82in Diapering
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 4,970per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Cotton Wipes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Winner Soft Face Towels 100% USDA Biobased Facial Towels Unscented Cotton Tissues for Sensitive Skin OEKO-TEX Certified Face Towelettes Disposable Makeup Remover Dry Wipes 600 Count Pack of 6
- Price
- $34.92
- Rating
- 4.6/5
- Reviews
- 4,891
- Age
- 9y ago

Winner 100% Cotton Dry Wipes USDA Certified Baby Wipes Soft & Gentle Hypoallergenic & Unscented for Baby Sensitive Skin Use Wet/Dry for Diaper Changes Meals & Cleanup Pack of 6 600 pcs
- Price
- $30.68
- Rating
- 4.5/5
- Reviews
- 1,353
- Age
- 6y ago

Winner Softer Face Towels 100% USDA Biobased Facial Towels Unscented Cotton Tissues for Sensitive Skin OEKO-TEX Certified Face Towelettes Disposable Makeup Remover Dry Wipes 300 Ct Pack of 3
- Price
- $22.00
- Rating
- 4.6/5
- Reviews
- 4,891
- Age
- 2y ago

Whoopsie Wipes The Original 100% Pure Cotton Dry Baby Wipes Ultra Soft Unscented Chemical-Free Wipes for Sensitive Skin Use Dry or Add Water for Wet Wipes 6 Packs (600 Count)
- Price
- $36.61
- Rating
- 4.8/5
- Reviews
- 3,702
- Age
- 7y ago

Amazon Basics Hypoallergenic Cotton Rounds for Makeup Removal and Skincare 100 Count 1 Pack
- Price
- $2.99
- Rating
- 4.7/5
- Reviews
- 51,791
- Age
- 4y ago
Trending
estimated 90-day click momentum
Tiny Twinkle 100% Cotton Dry Wipes for Baby | 480 Count | Use Wet or Dry | Scent Free (Fragrance-Free) Hypoallergenic Free | Ultra Soft Strong & Gentle for Sensitive Skin
- Price
- $28.79
- Rating
- 4.8/5
- Reviews
- 113
- Age
- 1y ago

Winner Softer Face Towels 100% USDA Biobased Facial Towels Unscented Cotton Tissues for Sensitive Skin OEKO-TEX Certified Face Towelettes Disposable Makeup Remover Dry Wipes 300 Ct Pack of 3
- Price
- $22.00
- Rating
- 4.6/5
- Reviews
- 4,891
- Age
- 2y ago

Disposable Face Towel Cotton Facial Dry Wipe for Sensitive Skin Facial Tissues for Skin Care Facial Cleansing Makeup Wipes Makeup Remover Towels Upgraded and Thickened
- Price
- $6.33
- Rating
- 4.6/5
- Reviews
- 411
- Age
- 2y ago

Winner Soft Face Towels Upgraded Thicker 100% USDA Biobased Facial Towels with Hangable Design Unscented and Gentle on Sensitive Skin Disposable Facial Towelettes (480 Count Pack of 6)
- Price
- $33.66
- Rating
- 4.7/5
- Reviews
- 521
- Age
- 2y ago

Winner 100% Cotton Dry Wipes USDA Certified Baby Wipes Soft & Gentle Hypoallergenic & Unscented for Baby Sensitive Skin Use Wet/Dry for Diaper Changes Meals & Cleanup Pack of 6 600 pcs
- Price
- $30.68
- Rating
- 4.5/5
- Reviews
- 1,353
- Age
- 6y ago
Newest
by launch date
Tiny Twinkle 100% Cotton Dry Wipes for Baby | 480 Count | Use Wet or Dry | Scent Free (Fragrance-Free) Hypoallergenic Free | Ultra Soft Strong & Gentle for Sensitive Skin
- Price
- $28.79
- Rating
- 4.8/5
- Reviews
- 113
- Age
- 1y ago

Disposable Face Towel 100 Count Soft Cotton Clean Skin Face Towels Dry Wipes Cotton Facial Towels Wash Cloths Tissue Thickened Disposable Face Towelettes for Cleansing Makeup Remover and Skincare
- Price
- $6.90
- Rating
- 4.6/5
- Reviews
- 899
- Age
- 1y ago

Winner Soft Face Towels Upgraded Thicker 100% USDA Biobased Facial Towels with Hangable Design Unscented and Gentle on Sensitive Skin Disposable Facial Towelettes (240 Count Pack of 3)
- Price
- $21.44
- Rating
- 4.7/5
- Reviews
- 521
- Age
- 2y ago

Winner Soft Face Towels Upgraded Thicker 100% USDA Biobased Facial Towels with Hangable Design Unscented and Gentle on Sensitive Skin Disposable Facial Towelettes (480 Count Pack of 6)
- Price
- $33.66
- Rating
- 4.7/5
- Reviews
- 521
- Age
- 2y ago

Disposable Face Towel 100 Count Face Towels Soft Cotton Dry Wipes Facial Cloths Towelettes for Washing and Drying Facial Tissue for Cleansing Skincare and Makeup Remover
- Price
- $7.10
- Rating
- 4.6/5
- Reviews
- 892
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
15
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
6%
- Winner73%
- Whoopsie Wipes8%
- Amazon Basics6%
- Tiny Twinkle3%
- cokoness2%
- CHNLML2%
- Open — no brand owns it (3 brands, 6%)
Demand
Cotton Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Nov · busiest ÷ quietest = 1.6×
Search terms
Top Cotton Wipes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cotton wipes31K/yr
- winner39K/yr
- winner cotton tissue29K/yr
- cotton tissue23K/yr
- cotton tissues facial towels6K/yr
- winner soft face towels4K/yr
- winner face towel3K/yr
- cotton tissues3K/yr
- cotton wipe2K/yr
- purcotton2K/yr
Reviews and returns
What reviews say buyers love and hate about Cotton Wipes
We read the reviews and the return reasons for every product selling here.
“fell apart immediately”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cotton Wipes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









