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Cotton Wipes

Fail

The top 5 brands take 92% of clicks, so Cotton Wipes is a Fail.

Flapen Score
48
48 / 100
Top 33% of 2,472 Baby Products niches · +4 vs the category median of 44
Market size
$254K/yr141K searches / yr
90-day growth
+13.2%search demand this quarter
Competition
75%top-5 click share · 9 brands · 15 sellers

Flapen Score

Cotton Wipes against its category

The dotted line is the Baby Products average. Past it, Cotton Wipes is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cotton Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for Cotton Wipes 141K times last year and spent an estimated $254K. The top 5 brands take 92% of clicks. Demand peaks in Mar–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $254K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
+13.2%
Conversion, latest week
9.2%
Market size, estimated
$254Ka year
Peak month
March1.6× the quietest month
Top search term
cotton wipes31K searches a year

02 · Price

A sale here is worth $19.69.

Listings sell for $19.69 on average, from $2.99 to $36.61. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At $19.69 that is $39K to $49K a year per listing.

Average price
$19.69inside the $15 to $100 sweet spot
Price range
$2.99–$36.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
2,000–2,500
Revenue per listing a year
$39K–$49K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #82 within Diapering. It carries 4,970 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#82in Diapering
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
4,970per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Cotton Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

15

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

6%

  • Brand 173%
  • Brand 28%
  • Brand 36%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 6%)

Demand

Cotton Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Nov · busiest ÷ quietest = 1.6×

Search terms

Top Cotton Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cotton wipes31K/yr
  • winner39K/yr
  • winner cotton tissue29K/yr
  • cotton tissue23K/yr
  • cotton tissues facial towels6K/yr
  • winner soft face towels4K/yr
  • winner face towel3K/yr
  • cotton tissues3K/yr
  • cotton wipe2K/yr
  • purcotton2K/yr

Reviews and returns

What reviews say buyers love and hate about Cotton Wipes

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Durability”
0.2%of orders come back
“fell apart immediately”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cotton Wipes questions

Answered from the same tracked data.