Coterie Diapers Size 2

Shoppers searched for this 655K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.4M a year.

Searches, last 12 months

655K

Growth, 90 days vs prior 90

+5.2%

Conversion, latest week

12.2%

Market size, estimated

$3.4Ma year

Top search term

millie moon diapers size 2136K searches a year

Listings sell for $42.20 on average, from $20.06 to $119.34. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At $42.20 that is $211K to $253K a year per listing.

Average price

$42.20inside the $15 to $100 sweet spot

Price range

$20.06–$119.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

5,000–6,000

Revenue per listing a year

$211K–$253K

Returns

1.3%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #80 within Diapering. It carries 1,074 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

71%

Out of stock, average day

8.1%

Average rank

#80in Diapering

Average rating

4.14 starsAmazon United States average 4.42 stars

Average reviews

1,074per listing

Listings tracked

17

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

48 months