Coterie Diapers Newborn

Shoppers searched for this 694K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months

694K

Growth, 90 days vs prior 90

-8.6%

Conversion, latest week

5.0%

Market size, estimated

$1.9Ma year

Top search term

millie moon diapers newborn212K searches a year

Listings sell for $55.14 on average, from $27.06 to $169.54. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $55.14 that is $83K to $110K a year per listing.

Average price

$55.14inside the $15 to $100 sweet spot

Price range

$27.06–$169.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,500–2,000

Revenue per listing a year

$83K–$110K

Returns

2.5%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #72 within Diapering. It carries 3,967 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

67%

Out of stock, average day

0.0%

Average rank

#72in Diapering

Average rating

4.05 starsAmazon United States average 4.42 stars

Average reviews

3,967per listing

Listings tracked

12

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

47 months