Cosleeper
FailBuyers convert on only 0.3% of searches, so Cosleeper is a Fail.
- Flapen Score
- 37 / 100Ranks 1,842 of 2,472 Baby Products niches · −7 vs the category median of 4437
- Market size
- $97K/yr402K searches / yr
- 90-day growth
- -8.0%search demand this quarter
- Competition
- 56%top-5 click share · 24 brands · 35 sellers
Flapen Score
Cosleeper against its category
The dotted line is the Baby Products average. Past it, Cosleeper is stronger. Inside it, weaker.
Market
The Cosleeper market on Amazon at a glance
Shoppers on Amazon United States searched for Cosleeper 402K times last year and spent an estimated $97K. The top 5 brands take 69% of clicks. Demand peaks in Jan. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 402K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.
- Searches, last 12 months
- 402K
- Growth, 90 days vs prior 90
- -8.0%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $97Ka year
- Peak month
- January2.1× the quietest month
- Top search term
- bed bassinet69K searches a year
02 · Price
A sale here is worth $77.74.
Listings sell for $77.74 on average, from $26.31 to $253.54. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $77.74 that is $8K to $19K a year per listing.
- Average price
- $77.74inside the $15 to $100 sweet spot
- Price range
- $26.31–$253.54
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $8K–$19K
- Returns
- 7.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #73 within Furniture. It carries 673 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 79%
- Out of stock, average day
- 14.9%
- Average rank
- #73in Furniture
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 673per listing
- Listings tracked
- 28
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Cosleeper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 rising
Sellers
35
Top-5 brand share
69%
Top 20: 96%
Top-5 click share
56%
Top 20: 92%
Open market
28%
- Brand 140%
- Brand 28%
- Brand 38%
- Brand 47%
- Brand 55%
- Brand 64%
Demand
Cosleeper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.1×
Search terms
Top Cosleeper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bed bassinet69K/yr
- in bed bassinet for baby51K/yr
- bed bassinet for baby in bed58K/yr
- bassinet for bed26K/yr
- bed sharing bassinet20K/yr
- baby delight snuggle nest21K/yr
- in bed bassinet15K/yr
- snuggle nest portable bassinet17K/yr
- beds for co-sleeping17K/yr
- co sleeping13K/yr
Reviews and returns
What reviews say buyers love and hate about Cosleeper
We read the reviews and the return reasons for every product selling here.
“Too Big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cosleeper questions
Answered from the same tracked data.









