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Cosleeper

Fail

Buyers convert on only 0.3% of searches, so Cosleeper is a Fail.

Flapen Score
37
37 / 100
Ranks 1,842 of 2,472 Baby Products niches · −7 vs the category median of 44
Market size
$97K/yr402K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
56%top-5 click share · 24 brands · 35 sellers

Flapen Score

Cosleeper against its category

The dotted line is the Baby Products average. Past it, Cosleeper is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cosleeper market on Amazon at a glance

Shoppers on Amazon United States searched for Cosleeper 402K times last year and spent an estimated $97K. The top 5 brands take 69% of clicks. Demand peaks in Jan. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 402K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months
402K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
0.3%
Market size, estimated
$97Ka year
Peak month
January2.1× the quietest month
Top search term
bed bassinet69K searches a year

02 · Price

A sale here is worth $77.74.

Listings sell for $77.74 on average, from $26.31 to $253.54. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $77.74 that is $8K to $19K a year per listing.

Average price
$77.74inside the $15 to $100 sweet spot
Price range
$26.31–$253.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$8K–$19K
Returns
7.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #73 within Furniture. It carries 673 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
79%
Out of stock, average day
14.9%
Average rank
#73in Furniture
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
673per listing
Listings tracked
28

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Cosleeper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$10K$15K$19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

35

Est. top-5 brand share

69%

Top 20: 96%

Est. top-5 click share

56%

Top 20: 92%

Open market

28%

  • Baby Delight40%
  • BNAKKON8%
  • XYLDGPTL8%
  • JAZSH7%
  • Munchkin5%
  • Idudbid4%

Demand

Cosleeper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.1×

Search terms

Top Cosleeper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bed bassinet69K/yr
  • in bed bassinet for baby51K/yr
  • bed bassinet for baby in bed58K/yr
  • bassinet for bed26K/yr
  • bed sharing bassinet20K/yr
  • baby delight snuggle nest21K/yr
  • in bed bassinet15K/yr
  • snuggle nest portable bassinet17K/yr
  • beds for co-sleeping17K/yr
  • co sleeping13K/yr

Reviews and returns

What reviews say buyers love and hate about Cosleeper

We read the reviews and the return reasons for every product selling here.

10%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Size-Overall”
7.4%of orders come back
“Too Big”
A buyer, on “Size-Overall”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cosleeper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data