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Cortizone 10 Easy Relief Applicator

Fail

The top 5 brands take 92% of clicks, so Cortizone 10 Easy Relief Applicator is a Fail.

Flapen Score
45
45 / 100
Top 45% of 2,472 Baby Products niches · +1 vs the category median of 44
Market size
$132K/yr90K searches / yr
90-day growth
+11.5%search demand this quarter
Competition
73%top-5 click share · 9 brands · 55 sellers

Flapen Score

Cortizone 10 Easy Relief Applicator against its category

The dotted line is the Baby Products average. Past it, Cortizone 10 Easy Relief Applicator is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cortizone 10 Easy Relief Applicator market on Amazon at a glance

Shoppers on Amazon United States searched for Cortizone 10 Easy Relief Applicator 90K times last year and spent an estimated $132K. The top 5 brands take 92% of clicks. Demand peaks in May–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $132K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+11.5%
Conversion, latest week
9.4%
Market size, estimated
$132Ka year
Peak month
May2.3× the quietest month
Top search term
triple paste af24K searches a year

02 · Price

A sale here is worth $15.70.

Listings sell for $15.70 on average, from $4.62 to $40.52. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $15.70 that is $8K to $12K a year per listing.

Average price
$15.70inside the $15 to $100 sweet spot
Price range
$4.62–$40.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$8K–$12K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #30 within Baby Care. It carries 8,384 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#30in Baby Care
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
8,384per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
90 months

Products

Top Cortizone 10 Easy Relief Applicator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

55

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

6%

  • Brand 156%
  • Brand 218%
  • Brand 38%
  • Brand 45%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (3 brands, 6%)

Demand

Cortizone 10 Easy Relief Applicator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Sep · busiest ÷ quietest = 2.3×

Search terms

Top Cortizone 10 Easy Relief Applicator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • triple paste af24K/yr
  • antifungal diaper rash cream16K/yr
  • baby yeast infection cream7K/yr
  • baby antifungal cream7K/yr
  • triple paste af antifungal cream7K/yr
  • nystatin cream baby6K/yr
  • clotrimazole diaper rash cream baby5K/yr
  • baby antifungal cream yeast4K/yr
  • antifungal diaper cream3K/yr
  • antifungal cream for babies3K/yr

Reviews and returns

What reviews say buyers love and hate about Cortizone 10 Easy Relief Applicator

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Allergies”
31%of negative reviews mention “Allergies”
0.2%of orders come back
“caused skin irritation”
A buyer, on “Allergies”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cortizone 10 Easy Relief Applicator questions

Answered from the same tracked data.