Cornstarch Powder
FailThe top 5 brands take 100% of clicks, so Cornstarch Powder is a Fail.
- Flapen Score
- 47 / 100Top 37% of 2,472 Baby Products niches · +3 vs the category median of 4447
- Market size
- $2.5M/yr2.4M searches / yr
- 90-day growth
- +12.5%search demand this quarter
- Competition
- 90%top-5 click share · 5 brands · 546 sellers
Flapen Score
Cornstarch Powder against its category
The dotted line is the Baby Products average. Past it, Cornstarch Powder is stronger. Inside it, weaker.
Market
The Cornstarch Powder market on Amazon at a glance
Shoppers on Amazon United States searched for Cornstarch Powder 2.4M times last year and spent an estimated $2.5M. All 5 brands take every click. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 15.2% of those searches ended in a purchase.
Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.
- Searches, last 12 months
- 2.4M
- Growth, 90 days vs prior 90
- +12.5%
- Conversion, latest week
- 15.2%
- Market size, estimated
- $2.5Ma year
- Peak month
- June1.5× the quietest month
- Top search term
- baby powder1.7M searches a year
02 · Price
A sale here is worth $6.82.
Listings sell for $6.82 on average, from $2.03 to $19.95. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 40,000 to 50,000 of them. At $6.82 that is $273K to $341K a year per listing.
- Average price
- $6.82under the $15 to $100 sweet spot
- Price range
- $2.03–$19.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 40,000–50,000
- Revenue per listing a year
- $273K–$341K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Baby Care. It carries 12,192 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #60in Baby Care
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 12,192per listing
- Listings tracked
- 9
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Cornstarch Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Johnsons Baby Powder with Naturally Derived Cornstarch Aloe & Vitamin E for Delicate Skin Hypoallergenic Free of Parabens Phthalates & Dyes for Gentle Baby Skin Care 15 oz
- Price
- $4.99
- Rating
- 4.8/5
- Reviews
- 32,046
- Age
- 19y ago

Johnsons Baby Cornstarch Baby Powder with Aloe and Vitamin E for Delicate Skin Hypoallergenic No Addded Parabens and Dyes for Gentle Baby Skin Care Baby Essentials 1.5 oz
- Price
- $2.03
- Rating
- 4.6/5
- Reviews
- 19,409
- Age
- 14y ago

Johnsons Baby Cornstarch Baby Powder Aloe & Vitamin E for Delicate Skin Hypoallergenic No added Parabens & Dyes Silky for Gentle Baby Skin Care Baby Essentials 9 oz
- Price
- $4.21
- Rating
- 4.6/5
- Reviews
- 19,409
- Age
- 19y ago

Johnsons Baby Powder with Naturally Derived Cornstarch Aloe & Vitamin E. Hypoallergenic No Added Parabens & Dyes for Gentle Baby Skin Care 22 oz Baby Essentials 3 Pack
- Price
- $19.95
- Rating
- 4.6/5
- Reviews
- 19,409
- Age
- 11y ago

Burts Bees Baby Dusting Powder 100% Natural Origin Baby Powder Talc-Free 7.5 oz. Bottle
- Price
- $6.88
- Rating
- 4.6/5
- Reviews
- 10,474
- Age
- 21y ago
Trending
estimated 90-day click momentum
Amazon Basics Cornstarch Baby Powder Hypoallergenic with Aloe and Vitamin E 15 oz 1 Pack
- Price
- $4.24
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 2mo ago

Amazon Basics Lavender and Chamomile Cornstarch Baby Powder Hypoallergenic 15 oz 1 Pack
- Price
- $3.99
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 2mo ago

Johnsons Baby Cornstarch Baby Powder with Aloe and Vitamin E for Delicate Skin Hypoallergenic No Addded Parabens and Dyes for Gentle Baby Skin Care Baby Essentials 1.5 oz
- Price
- $2.03
- Rating
- 4.6/5
- Reviews
- 19,409
- Age
- 14y ago

Johnsons Baby Cornstarch Baby Powder Aloe & Vitamin E for Delicate Skin Hypoallergenic No added Parabens & Dyes Silky for Gentle Baby Skin Care Baby Essentials 9 oz
- Price
- $4.21
- Rating
- 4.6/5
- Reviews
- 19,409
- Age
- 19y ago

Johnsons Baby Powder with Naturally Derived Cornstarch Aloe & Vitamin E for Delicate Skin Hypoallergenic Free of Parabens Phthalates & Dyes for Gentle Baby Skin Care 15 oz
- Price
- $4.99
- Rating
- 4.8/5
- Reviews
- 32,046
- Age
- 19y ago
Newest
by launch date
Amazon Basics Lavender and Chamomile Cornstarch Baby Powder Hypoallergenic 15 oz 1 Pack
- Price
- $3.99
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 2mo ago

Amazon Basics Cornstarch Baby Powder Hypoallergenic with Aloe and Vitamin E 15 oz 1 Pack
- Price
- $4.24
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 2mo ago

Era Organics Talc-Free Organic Baby Powder - USDA Organic Dusting Powder with Arrowroot Calendula and Cornstarch for Newborns Babies or Toddlers - Soothing Fragrance Free Made in USA (3oz/85g)
- Price
- $10.03
- Rating
- 4.4/5
- Reviews
- 5,218
- Age
- 10y ago

Johnsons Baby Powder with Naturally Derived Cornstarch Aloe & Vitamin E. Hypoallergenic No Added Parabens & Dyes for Gentle Baby Skin Care 22 oz Baby Essentials 3 Pack
- Price
- $19.95
- Rating
- 4.6/5
- Reviews
- 19,409
- Age
- 11y ago

Caldesene Dry & Comfy Baby Powder with Zinc Oxide & Cornstarch Free from Talc & Preservatives 5 Oz.
- Price
- $5.02
- Rating
- 4.8/5
- Reviews
- 3,595
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
546
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
90%
Top 20: 100%
Open market
0%
- Johnson's Baby83%
- Burt's Bees7%
- Amazon Basics5%
- Era Organics3%
- Caldesene2%
Demand
Cornstarch Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Cornstarch Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby powder1.7M/yr
- johnson baby powder156K/yr
- cornstarch baby powder81K/yr
- baby powder cornstarch84K/yr
- johnsons baby powder78K/yr
- talco para bebe53K/yr
- corn starch powder for body33K/yr
- baby powder for newborn34K/yr
- corn starch baby powder27K/yr
- baby power16K/yr
Reviews and returns
What reviews say buyers love and hate about Cornstarch Powder
We read the reviews and the return reasons for every product selling here.
“Really small bottle”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cornstarch Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









