Is coppertone water babies lotion spf 50 profitable to sell on Amazon United States?

The niche generates $475K/yr across 10 tracked products. 90-day search growth is +253.5%. Flapen's verdict: Worth a look (55/100).

How competitive is the coppertone water babies lotion spf 50 niche?

5 brands and 75 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in coppertone water babies lotion spf 50?

Top complaints mined from reviews: Allergies, Smell, Durability. The return rate is 0.4%.

When does demand for coppertone water babies lotion spf 50 peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 16.4× the quietest.

What does it cost to enter the coppertone water babies lotion spf 50 niche?

Listings span $8.40–$21.71; the average listing price is $14.16 (sweet spot $15–$100). The average incumbent carries 4,100 reviews — the moat a new listing must climb.

coppertone water babies lotion spf 50

Worth a look

Shows searches that convert (19.6% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Conversion

Incredible19.6%

search→purchase rate — share of searches ending in a sale

Growth

Incredible+253.5%

90-day search growth — must beat 0% to launch

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Good$14.16

avg listing price — sweet spot $15–$100

Market size

Good$475K

$475K/yr · 171K searches

Price range

Good$8.40–$21.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad4,099.9

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United States niche tracking, coppertone water babies lotion spf 50 is a $475K/yr Amazon United States market (171K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 55/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

coppertone water babies lotion spf 50 market data

Units sold / yr: 30K–40K; avg 3,000–4,000/product
Revenue / yr: $425K–$566K; units × avg price
Conversion rate: 19.6%
Avg BSR: #156
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 0.0%
Avg brand age: 54 months
Avg seller age: 129 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Coppertone78%
JAN & JUL9%
Sun Bum6%
BLUE LIZARD4%
Banana Boat3%

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — +253.5% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 16.4×

Open Trend

Top coppertone water babies lotion spf 50 search terms

baby sunscreen spray43K/yr +163.2%6.8% conv.
coppertone water babies lotion spf 5037K/yr +464.1%22.9% conv.
baby spray sunscreen20K/yr +232.8%7.6% conv.
coppertone water babies15K/yr +580.0%16.7% conv.
coppertone baby sunscreen15K/yr +119.1%14.0% conv.
water babies sunscreen14K/yr +234.4%17.5% conv.
coppertone baby5K/yr +217.7%12.1% conv.
spray baby sunscreen4K/yr +267.7%7.8% conv.
water babies sunscreen spf 505K/yr +785.9%22.8% conv.
waterbabies sunscreen5K/yr +298.1%16.3% conv.

All search terms

Top coppertone water babies lotion spf 50 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Coppertone WaterBabies Baby Sunscreen Lotion SPF 50 Hypoallergenic Sunscreen for Babies Water Resistant Pediatrician Recommended 8 Fl Oz Bottle

Coppertone$8.404.7★6,782 rev

Coppertone WaterBabies Sunscreen Spray SPF 50 Spray On Sunscreen for Babies Water Resistant Pediatrician Recommended 6 Oz Pack of 2

Coppertone$14.364.6★3,178 rev

Baby Bum SPF 50 Sunscreen Spray - Mineral UVA/UVB Face and Body Protection for Sensitive Skin - Fragrance Free - Travel Size - 3 oz

Sun Bum$13.564.5★2,863 rev

JAN & JUL Kids Quick Dry Beach Bucket Sun-Hat for Swimming (L: 2-5 Years Dinoland)

JAN & JUL$21.264.8★4,443 rev

Coppertone WaterBabies Baby Sunscreen Spray SPF 50 (6 Oz) + Pure and Simple Baby Mineral Sunscreen Stick SPF 50 with Zinc Oxide Tear Free (0.49 Oz) Hypoallergenic and Oxybenzone Free

Coppertone$16.144.6★438 rev

Newest

by launch date

JAN & JUL Adjustable Water Resistant 50+ UPF Bucket Sun-Hat for Toddlers and Kids (L: 2-5 Years Pink Ice Cream)

JAN & JUL$21.714,443 rev

2y ago

Coppertone WaterBabies Baby Sunscreen Spray SPF 50 (6 Oz) + Pure and Simple Baby Mineral Sunscreen Stick SPF 50 with Zinc Oxide Tear Free (0.49 Oz) Hypoallergenic and Oxybenzone Free

Coppertone$16.14438 rev

4y ago

Blue Lizard Kids Mineral Sunscreen Spray SPF 50+ Brand Broad-Spectrum UVA/UVB Protection Water-Resistant Zinc Oxide Formula 5 fl oz

BLUE LIZARD$18.2010,733 rev

5y ago

JAN & JUL Kids Quick Dry Beach Bucket Sun-Hat for Swimming (L: 2-5 Years Dinoland)

JAN & JUL$21.264,443 rev

5y ago

Baby Bum SPF 50 Sunscreen Spray - Mineral UVA/UVB Face and Body Protection for Sensitive Skin - Fragrance Free - Travel Size - 3 oz

Sun Bum$13.562,863 rev

6y ago

What buyers say about coppertone water babies lotion spf 50

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Application14%

“easy application”

Quality-Overall11%

“This was highly rated by Consumer Reports”

Protection9%

“Sun protected”

Smell8%

“lower odor”

Suitability Combination Skin6%

“It also doesnt break my sons sensitive skin out”

Ease Of Use5%

“Very easy to use and most important”

Value For Money5%

“relatively low cost”

Advertised Vs Actual Product4%

“Did the job”

Ingredients-Overall4%

“Clean ingredients”

Efficiency4%

“Works well”

What buyers complain about

Allergies17%

“Look is allergic so read whats in it”

Smell10%

“Chemical smell”

Durability6%

“These are pretty expensive to literally break after one use”

Skin Health5%

“Makes skin peel”

Ease Of Use4%

“Hard to rub in”

Functionality-Overall4%

“Did not work”

Value For Money4%

“Wish it was somewhat cheaper”

Color4%

“The white cast is awful”

Adhesion/Stickiness3%

“does feel slightly sticky”

Sensitivity-Overall3%

“Its also very sensitive on the skin”

Top return reasons

Advertised Vs Actual Product15%

Leak-Proof12%

Size-Overall11%

Smell9%

Value For Money6%

Product Condition6%

Color6%

Functionality-Overall5%

Ingredients-Overall5%

Residue4%

Common questions

Is coppertone water babies lotion spf 50 profitable to sell on Amazon United States?: The niche generates $475K/yr across 10 tracked products. 90-day search growth is +253.5%. Flapen's verdict: Worth a look (55/100).
How competitive is the coppertone water babies lotion spf 50 niche?: 5 brands and 75 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in coppertone water babies lotion spf 50?: Top complaints mined from reviews: Allergies, Smell, Durability. The return rate is 0.4%.
When does demand for coppertone water babies lotion spf 50 peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 16.4× the quietest.
What does it cost to enter the coppertone water babies lotion spf 50 niche?: Listings span $8.40–$21.71; the average listing price is $14.16 (sweet spot $15–$100). The average incumbent carries 4,100 reviews — the moat a new listing must climb.