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Contigo Straw Cup Kids Spill Proof

Fail

The top 5 brands take 100% of clicks, so Contigo Straw Cup Kids Spill Proof is a Fail.

Flapen Score
37
37 / 100
Ranks 1,842 of 2,472 Baby Products niches · −7 vs the category median of 44
Market size
$94K/yr149K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
57%top-5 click share · 3 brands · 18 sellers

Flapen Score

Contigo Straw Cup Kids Spill Proof against its category

The dotted line is the Baby Products average. Past it, Contigo Straw Cup Kids Spill Proof is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Contigo Straw Cup Kids Spill Proof market on Amazon at a glance

Shoppers on Amazon United States searched for Contigo Straw Cup Kids Spill Proof 149K times last year and spent an estimated $94K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
3.0%
Market size, estimated
$94Ka year
Peak month
October1.6× the quietest month
Top search term
contigo kids straw cup45K searches a year

02 · Price

A sale here is worth $21.06.

Listings sell for $21.06 on average, from $12.11 to $42.69. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $21.06 that is $2K to $5K a year per listing.

Average price
$21.06inside the $15 to $100 sweet spot
Price range
$12.11–$42.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #251 within Solid Feeding. It carries 14,043 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#251in Solid Feeding
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
14,043per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Contigo Straw Cup Kids Spill Proof products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

0%

  • Brand 196%
  • Brand 23%
  • Brand 32%
  • Open — no brand owns it (0%)

Demand

Contigo Straw Cup Kids Spill Proof search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Contigo Straw Cup Kids Spill Proof search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • contigo kids straw cup45K/yr
  • contigo straw cup22K/yr
  • contigo kids cup18K/yr
  • contigo toddler cup9K/yr
  • contigo cups for kids7K/yr
  • contigo sippy cup6K/yr
  • contigo straw cup kids spill proof4K/yr
  • contigo kids cups4K/yr
  • contigo tumbler with straw5K/yr
  • contigo toddler2K/yr

Reviews and returns

What reviews say buyers love and hate about Contigo Straw Cup Kids Spill Proof

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Leak-Proof”
34%of negative reviews mention “Leak-Proof”
1.8%of orders come back
“they leak”
A buyer, on “Leak-Proof”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Contigo Straw Cup Kids Spill Proof questions

Answered from the same tracked data.