Is colic relief for newborns profitable to sell on Amazon United States?

The niche generates $3.7M/yr across 11 tracked products. 90-day search growth is -14.9%. Flapen's verdict: Worth a look (51/100).

How competitive is the colic relief for newborns niche?

6 brands and 46 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in colic relief for newborns?

Top complaints mined from reviews: Functionality-Overall, Ease Of Use, Value For Money. The return rate is 0.4%.

When does demand for colic relief for newborns peak?

Demand peaks in Mar; the busiest month runs 1.6× the quietest.

What does it cost to enter the colic relief for newborns niche?

Listings span $8.29–$26.06; the average listing price is $16.36 (sweet spot $15–$100). The average incumbent carries 12,053 reviews — the moat a new listing must climb.

colic relief for newborns

Worth a look

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Market size

Incredible$3.7M

$3.7M/yr · 1.6M searches

Conversion

Incredible13.9%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.36

avg listing price — sweet spot $15–$100

Price range

Good$8.29–$26.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad12,052.55

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.9%

90-day search growth — must beat 0% to launch

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, colic relief for newborns is a $3.7M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Mar. Verdict: Worth a look — 51/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

colic relief for newborns market data

Units sold / yr: 200K–250K; avg 15,000–20,000/product
Revenue / yr: $3.3M–$4.1M; units × avg price
Conversion rate: 13.9%
Avg BSR: #167
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 0.0%
Avg brand age: 59 months
Avg seller age: 143 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Mommy's Bliss54%
Frida21%
Little Remedies10%
Colic Calm6%
Fewlby6%
uhfi4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.9% search growth over the last 90 days.

Peak months: Mar · busiest ÷ quietest = 1.6×

Open Trend

Top colic relief for newborns search terms

gripe water for babies518K/yr -14.4%15.1% conv.
gripe water286K/yr +3.2%11.9% conv.
colic calm97K/yr -20.5%8.9% conv.
windi75K/yr -21.8%9.1% conv.
windi frida103K/yr -21.4%21.1% conv.
frida windi62K/yr -26.9%7.9% conv.
colic relief for newborns58K/yr -19.1%1.4% conv.
frida baby windi the gaspasser48K/yr -26.4%4.4% conv.
windi gas passer66K/yr -18.9%15.6% conv.
gripe water for infants32K/yr +28.0%11.1% conv.

All search terms

Top colic relief for newborns products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mommys Bliss Gripe Water Original Infant Gas & Colic Relief Gripe Water for Babies Gentle & Safe 2 Weeks+ 4 Fl Oz (Pack of 1)

Mommy's Bliss$10.074.7★15,962 rev

Frida Baby Windi Gas Passer Baby Gas Relief Made in USA 100% Natural Safe & Effective Instant Relief for Babies & Infants 10ct

Frida$11.034.5★29,616 rev

Little Remedies Gripe Water for Babies With Chamomile for Baby Gas Relief No Alcohol or Artificial Dyes 4 Fl Oz

Little Remedies$8.294.6★21,354 rev

Mommys Bliss Bottle Mommys Bliss Night Time Gripe Water for Babys Tummy Trouble - Relieves Occasional Infant Stomach Discomfort from Gas Colic Fussiness Hiccups 4 Fl Oz

Mommy's Bliss$10.144.6★6,663 rev

Fewlby Kids Toddler Rain Suit for Boys Girls One Piece Hoodie Zipper Cartoon Waterproof Coverall Rain Jacket 2-5 Years M Size

Fewlby$25.554.5★1,279 rev

Newest

by launch date

Colic Calm Plus Gripe Water with Extra Support 2 fl oz (Pack of 1)

Colic Calm$26.062,222 rev

2y ago

Colic Calm Infant Gripe Water for Colic 2 fl oz (Pack of 1)

Colic Calm$20.435,375 rev

2y ago

Fewlby Kids Toddler Rain Suit for Boys Girls One Piece Hoodie Zipper Cartoon Waterproof Coverall Rain Jacket 2-5 Years M Size

Fewlby$25.551,279 rev

3y ago

uhfi Gas and Colic Reliever for Babies Baby Gas Colic Passer Natural Solution for Baby Colic and Gas Relief 100% Safe & Effective Instant Constipation Relief for Babies 20 Count (Pack of 1)

uhfi$8.811,435 rev

4y ago

Mommys Bliss 4-Piece Newborn and Baby Essentials Kit - With Gripe Water Gas Relief Drops Vitamin D 400IU and Saline Drops/Spray - The Perfect Baby Gift.

Mommy's Bliss$17.413,094 rev

5y ago

What buyers say about colic relief for newborns

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use17%

“its so convenient to have”

Quality-Overall14%

“I bought these BECAUSE it had good reviews”

Value For Money8%

“worth it”

Efficiency5%

“It was effective”

Comfort-Overall4%

“seem effective — they were comforting during fussy moments”

Advertised Vs Actual Product4%

“as described”

Sleep Quality4%

“She slept immediately after for 2 hours, so calm and relieved”

Regulates Digestion3%

“Helped pass gas and 20 minutes after, no more constipation”

Soothing Effect3%

“gets her to relax”

Acid Regulator/Stomach Ache Relief2%

“Helps with tummy discomfort”

What buyers complain about

Functionality-Overall29%

“Did not work”

Ease Of Use7%

“the bottle is literally impossible to open”

Value For Money6%

“Expensive”

Sleep Quality4%

“Doesn't seem to help sleep”

Advertised Vs Actual Product4%

“everywhere I purchase this product has a different label”

Comfort-Overall3%

“seemed very uncomfortable”

Taste-Overall3%

“Has a strong taste that my baby refuses to take”

Quality-Overall2%

“made me even more unsure about the quality”

Stain Resistance2%

“Stains everything”

Age Suitability2%

“Didnt work for my 8 week old”

Top return reasons

Functionality-Overall31%

Product Condition9%

Size-Overall8%

Age Suitability7%

Defective Material/Parts6%

Advertised Vs Actual Product6%

Comfort-Overall6%

Value For Money5%

Ease Of Cleaning3%

Safety Standards2%

Common questions

Is colic relief for newborns profitable to sell on Amazon United States?: The niche generates $3.7M/yr across 11 tracked products. 90-day search growth is -14.9%. Flapen's verdict: Worth a look (51/100).
How competitive is the colic relief for newborns niche?: 6 brands and 46 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in colic relief for newborns?: Top complaints mined from reviews: Functionality-Overall, Ease Of Use, Value For Money. The return rate is 0.4%.
When does demand for colic relief for newborns peak?: Demand peaks in Mar; the busiest month runs 1.6× the quietest.
What does it cost to enter the colic relief for newborns niche?: Listings span $8.29–$26.06; the average listing price is $16.36 (sweet spot $15–$100). The average incumbent carries 12,053 reviews — the moat a new listing must climb.