Colic Relief for Newborns

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.7M a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-14.9%

Conversion, latest week

13.9%

Market size, estimated

$3.7Ma year

Peak month

March1.6× the quietest month

Top search term

gripe water for babies518K searches a year

Listings sell for $16.36 on average, from $8.29 to $26.06. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 15,000 to 20,000 of them. At $16.36 that is $245K to $327K a year per listing.

Average price

$16.36inside the $15 to $100 sweet spot

Price range

$8.29–$26.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

15,000–20,000

Revenue per listing a year

$245K–$327K

Returns

0.4%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #167 within Baby Care. It carries 12,053 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#167in Baby Care

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

12,053per listing

Listings tracked

11

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

59 months